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Mice Net : October 2008
upfront briefs what the show stands for. “Since acquiring the show last year we have been working with the industry to ensure that it keeps growing and innovating in terms of attracting visitors. We felt that we really needed to give the show a significant makeover to get that message across. Business events more accurately reflects the industry and what we do, so it made perfect sense to adopt this as part of the new name for this show,” she said. The company said it is committed to growing, strengthening and developing the Australian Business Events Expo and RSVP Sydney as the leading industry tradeshows for exhibitors and buyers. RSVP is dedicated to the corporate party and special events industry in Sydney while the Australian Business Events Expo is dedicated to business and national events, destinations and venues across the country. And the Sydney Convention & Visitors Bureau has jumped on the name-changing wagon, announcing that it too has changed its name to better reflect what it does. The Sydney Convention and Visitors Bureau will now be known as Business Events Sydney. The bureau has also updated its constitution which paves the way for the CEO of Events New South Wales, Geoff Parmenter, and Chairman John O’Neill to be appointed to the Board. Business Events Sydney managing director, Jon Hutchison, told members that the changes would build on the organisation’s new alliance with Events NSW and help provide the flexibility required to reach its goal of making Sydney one of the world’s top 10 conference destinations. Melbourne has doubled the number of pre-touring options on offer to hosted buyers and media to AIME 2009, with tours beginning on Saturday, February 14. Twelve pre-touring programs are available in half- day, full-day or two-day one night options. Melbourne Convention + Visitors Bureau CEO, Sandra Chipchase said the extensive pre-touring program will showcase some of the most beautiful and scenic areas in and around Melbourne including the gold rush cities of Ballarat and Bendigo, the riverside towns of Echuca-Moama, the home of the little penguins, Phillip Island, the spectacular Great Ocean Road and Warrnambool, and the stunning Mornington and Bellarine Peninsulas, home to beautiful beaches and challenging golf courses. To apply to be hosted to AIME 2009 visit the AIME website - www.aime.com.au. All international and interstate buyers who qualify for the AIME Hosted Buyer Program will receive airfares, airport transfers, accommodation, entry to AIME 2009, entry to the Business Events Forum, a special Hosted Buyer Master Class, the AIME welcome reception and exclusive access to the hosted buyer lounge. Reed Travel Exhibitions (RTE) has appointed Event Planners Australia as it education program manager for AIME 2009, the 17th AsiaPacific Incentives & Meetings Expo (February 17-18, 2009). Acting event director, Elizabeth Sarian, said the new and more extensive master class program was well attended and very successful in 2008 and Reed wanted to develop the program even further in 2009. “For AIME 2009 we are raising the bar again, with an exciting new master class program that includes a special master class for hosted buyers,” she said. Event Planners Australia will also manage the popular Business Events Forum which will be held on the first morning prior to the exhibition opening. The forum looks at key industry issues for the region and attracts a panel of global industry specialists each year. Event Planners Australia Chairman, Ray Shaw, said his company had made a strong commitment to AIME and was delighted to have the opportunity to develop an exciting and relevant program that will further enhance AIME as the leading event in the region. Do you know if you are competing with other events on the same night for the same audience? Want to maximise the RSVP at your event? Want to increase the exposure of your event? Perhaps www.theeventdiary.com.au may be what you’re looking for. The website is being described as “the ultimate event calendar”, creating the most essential and comprehensive device for planners to use when planning the date of an upcoming event. The free service allows users to list what they want to list, and without giving too much away. For example, an event for a car launch can simply be included as “new car launch” so the industry knows this night is already booked, but not what is going to happen. Users can increase the exposure of their event in Google and their industry; link to a website or info email address (if you want to); and can download directly to their Outlook calendar. Visit www.theeventdiary.com.au for details. The accolades keep coming for the Atlantic Group [v] after recently winning “The Melbourne Award” from the City of Melbourne for being the company who has best raised the profile for Melbourne as a city, particularly for its contribution to events, venues and entertainment. The corporate division category honors organisations that have strengthened Melbourne’s reputation as a dynamic and outward looking global city. Lord Mayor John So said the awards celebrate people and organisations that go beyond the call of duty with the hope of inspiring others to create a better future for the city. This award follows from the recent recognition in the Restaurant and Catering Awards for the Atlantic Group mice.net 19