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Mice Net : October 2008
ask an expert questions & answers Q. I am organising a high-end meeting in a stunning five-star resort but my group have to travel economy class to get there. It’s not a long trip but I am already hearing rumblings of protest. What do you suggest? A. Depending on the airline you are travelling with, the destination you are travelling to, and how many people are travelling, following are some ideas to hopefully keep your delegates happy: • Block out the front economy area of the aircraft for your group exclusively • Find out if there is the option to book premium economy class • Offer your delegates the option to pay to upgrade to business class • Provide delegates with pamper travel packs for the flight • Provide each delegate with a pre-arrival pack consisting of information on the resort, the destination and what they will be doing. If you have an exclusive area, there is also the potential to show a promotional video on the destination. • Provide a menu of spa treatments or activities which delegates can choose from to experience on the first day of the program • Provide an interesting book on the destination for each guest. The author of the book could also be a guest speaker on the flight. • Provide a great selection of magazines to choose from onboard or alternatively provide each delegate with a voucher for the bookstore at the airport to purchase their own • Depending on your budget, provide an MP3 player for each delegate as a conference gift and load it with nice chill-out music • If you are travelling with an airline that charges for food and beverages, organise for all associated charges to be put back to the company • Show a great new release movie Best of luck and safe travels! Leanne Zeid is responsible for sales and marketing of ID Meetings & Events within Australia. She has more than 15 years’ experience in the conference, hospitality and tourism industry. Do you have a question for Leanne? Email – L.Zeid@idaustralia.com. Asia The Trade Show for the Asian Travel Market mice.net 31