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Mice Net : October 2008
runner up • 819 CAD plans • 166 vehicle deliveries • 72 contractor shuttles in six days • 2459 Crew meals A Cross Section of Events Leaders’ Retreat I, Saturday, September 8 • The event for the 21 leaders was held in The Studio at the Sydney Opera House – this room is essentially a black-box that is used as a dance rehearsal space. • The client brief was to transition this room for the 21 leaders, seated around one table to represent the APEC Australia 2007 brand values, provide an initial visual impact for the leaders upon entry into the room, as well as being warm and welcoming, essentially inviting the leaders to interact within the space. • GPJ (Aust) created a room with feature walls that framed the entrance so that the space had a strong architectural direction. These walls also allowed the lighting the freedom to create a special expansiveness. The lighting design was set-up to create a space that would easily change – eg ‘lights up’ for publicity or a ‘touch of colour’ for informal discussion. • The circular table was custom-made from Australian huon pine & Tasmanian oak. The chairs were covered in Australian leather. The Showcorp Group - Singapore Airlines A380 Launch This event marked the mighty A380 Airbus’ first international commercial flight. Singapore Airlines’ first flight carried a crew of 30, and 455 passengers, some of whom bid tens of thousands of dollars in a charity auction for a spacious seat in aviation history (raising $1.4 million for charity). The big challenge Showcorp faced was to make the first flight arrival celebrations (at Sydney International Airport) live up to the massive sense of anticipation Singapore Airlines had created around the entry of the revolutionary jetliner. To set the scene, arriving guests were welcomed by iconic “Singapore Girls” who ushered them through a specially constructed “Firsts Air Bridge”. Leaving the air bridge, the expectant guests entered an 875sqm clear span Hoecker softly lit in Singapore Airlines’ corporate colours, blue and yellow. Dominating the area was a 12 metre x 3 metre Showcorp Multivision projection screen displaying a recognition loop. While guests were treated to canapés and drinks, and their attention was diverted by the airbus’ seating and gourmet showcases, Showcorp were coordinating the clandestine relocation of the world’s largest passenger aircraft from its arrival gate at the Kingsford Smith’s international terminal, to the bay 98 event venue, at the opposite end of Sydney Airport. There in darkness and silence, the AUD345 million, seven-storey high, double-decker giant was carefully edged into position, just metres from the unsuspecting audience. The audience roared at the dramatic reveal. Images courtesy of the APEC Taskforce 2007 All aboard the Singapore A380 inaugural flight. mice.net 43