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Mice Net : October 2008
runner up and the standard of the entertainment far surpassed anything that was previously offered. The hospitality was first class, the branding/messaging was brilliant and changes to the event layout were greatly appreciated. The growth has been achieved by the increase in sponsorship, the ever-building national and international reputation, and a dedicated team of passionate, committed people. Qantas Running Club - 26th World Airline Road Race The 26th Annual World Airline Road Race is a race of 10km and 5km, held each year in a different city. The annual event is sponsored by an airline and run by the local airline’s running club. In 2007 the Qantas Running Club organised the 26th WARR in Sydney under the chairmanship of Neil Campbell. The Qantas Running Club – an incorporated association with approximately 100 financial members – decided to bid on hosting the event in 2003. This meant preparing a bid with the assistance of the Sydney Convention & Visitors Bureau. The event had 1252 registered runners, most of whom brought their families and friends, taking total participation to more than 2500. All key events were held in the Darling Harbour entertainment precinct with the exception of the VIP function and Lord Mayoral reception. Events were: • VIP sponsor function – Qantas Heritage Centre • WARRtering Hole – Novotel Darling Harbour • T-shirt Swap Party – Australian National Maritime Museum • Road Race – Tumbalong Park • Gala Dinner – Sydney Convention & Exhibition Centre Objectives were to maintain the traditional structure of WARR while ensuring guests had a uniquely Australian experience. Each gala dinner had a specific theme. The Gala Awards Dinner at the SCEC had a “Dining under the Southern Cross” theme although midway through it turned into “Dancing with the Stars”. As a special touch, the organising committee created a monthly Runways to Sydney newsletter designed to keep all potential participants aware of the event and giving them an understanding of what to expect in Sydney. A race booklet was designed and produced locally by Sarah Gordon of Ruby & Scarlett which included race details and a light-hearted look at Sydney. Unlike previous years where there was quite a deal of travel between venues, in Sydney organisers were able to hold all major events within walking distance of the host hotel in Darling Harbour. A set amount from all entries was donated to the Royal Flying Doctor Service. Photos courtesy of abbeydigital.com.au mice.net 45