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Mice Net : October 2008
e-awards 2007 Awards Night Event of the Year Verve Creative - Australian Engineer- ing Excellence Awards 2007 All style at the Australia Engineering Excellence Awards 2007. 46 mice.net 46 mice.net The Australian Engineering Excellence Awards are the highlight of the engineering calendar and showcase the finest achievements that Australian engineering has to offer. Verve creative took over the management of this event in 2006 and changed the industry’s perception of this event from being dull, long and boring to succinct, entertaining and dynamic. After a successful revamp in 2006 the purpose of the 2007 event was clear: to use the structure verve creative had successfully put in place to redefine the Australian Engineering Excellence Awards, capitalising on the success of the 2006 awards ceremony. Objectives included: build on 2006 – eg brand and success; focus on another aspect of engineering such as the event branding; sell out the event; maintain budget; give the event a totally different look from 2006; make the event more elegant to encourage partner attendance; finish by 10.30pm; and profile all 52 finalists equally. As the brief of 2007 was contrast, the verve creative team created a brand design that was fluid, elegant and white. The almost feminine feel was focusing on the softer, conceptual sides of engineering and was carried out successfully throughout the entire event. The majestic Great Hall at Parliament House in Canberra was the venue. The Great Hall was not draped up or over-themed. Instead, the presentation was designed around the iconic tapestry (on the wall). The tables were breathtaking with white linens, centrepieces and lights all with red exclamations emulating the brand. Each table held an underlit centrepiece – torpedo vases with floating white orchids. (Flowers were taken to a local nursing home the following day). To take the night to a higher level, verve creative used an enormous projection screen, around 22 metres high by six metres high. Verve creative used special presentation technology called “Watch Out” which allowed them to project not only a giant animated image but multiple “picture in picture” images scattered around the screen. Throughout the evening, in five minute sets, three dancers took to the stage, performing specially choreographed pieces using music composed especially for the event, all the while interacting with the graphics on the watchout screen. The evening was interluded with the string quartet playing classical montages as the guests enjoyed their three course meal, notably also infused with the brand. Early on in the evening verve creative was faced with adversity when the national anthem singer did not show up. Verve creative sent one of its team members (a professional singer) onstage to fill the gap. About 20 minutes before the start of the event one of the three main projectors did not turn on, turning seven metres of the screen black and throwing off all the visuals. Thanfully, verve creative had hired a technician whose sole responsibility was to manage the Watchout screen, and who was able to get the projector up and running before guests arrived. winner