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Mice Net : October 2008
queensland quality queensland story By Johanna Mc Kinnon Queensland is the perfect destination for a variety of business events. in this feature we look at some of the reasons why. Queensland is a diverse part of Australia that incorporates the Great Barrier Reef, World Heritage-listed rainforest as well as world-class convention centres, five-star accommodation and stunning venues. Starting at the tip of Queensland the first port of call is Cairns, which features an international airport, award-winning convention centre and a host of quality accommodation options and attractions. Cairns is the gateway to the Great Barrier Reef, Palm Cove, Port Douglas and Cape Tribulation. Each of these destinations offer something unique for conference delegates, with event planners spoilt for choice when organising post-touring options and off-site events. Indeed, Tropical North Queensland is the perfect ‘one-stop- shop’ destination for conference and incentive groups. The region is accommodating to large-scale corporate groups and regularly hosts major international and domestic conferences and events. And if ideas for incentives are what you’re after, TNQ can provide a multitude of options. Departing from Cairns daily there are a host of cruises to take you out on to the reef for a day of snorkelling, scuba diving, or just relaxing on nearby Green Island or Fitzroy Island. Just north of Cairns is the stunning Palm Cove, now recognised as the “spa capital” of Australia. It’s not hard for delegates to find a great place here to unwind, be it on the beautiful sandy beach, or perhaps on the Rockford Novotel Palm Cove’s manicured golf course. Further down the Queensland coastline, the Sunshine Coast also has a host of unique offerings with a range of quality accommodation E 50 mice.net verybody knows that Queensland is fine one day and perfect the next, and it seems this theme is certainly the case in the business events sector. and venues. There has been a lot of growth recently in terms of accommodation options and the newest kid on the block is The Plantation at Rainbow Beach. Be sure to check out our Sunshine Coast feature for a full wrap-up of the latest from this destination (see page 54). Glamour has been synonymous with the Gold Coast for decades and this seaside metropolis is sure coming into its own in terms of the business events industry. With the construction of new five-star accommodation including the Gold Coast Hilton and other venues updating their looks this region will continue to attract international and domestic business. Brisbane may not be as glitzy as its coastal cousin but Queensland’s capital city continues to secure large-scale international and domestic conventions. Its convention centre alone is a regular industry award- winner for the services it provides business events. The city as a whole is becoming more geared towards accommodating corporate events with refurbished venues and revamped accommodation. One such property, Terraces on Wickham has recently undergone a multi-million dollar change and will soon be known as Urban Brisbane. We had a chat with the general manager of this revamped property for an insight into the impact the property will have on the local market (turn to page 70). With a strong track record and continued growth, it’s no wonder event planners continue to choose the ‘sunshine state’ for their conferences and events. Aerial of Hardy Reef, Great Barrier Reef, Whitsundays. Photo courtesy of Tourism Queensland.