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Mice Net : October 2008
case study employment “olympia” awards EvEnt: 2008 NESA Awards for Excellence CliEnt: National Employment Services Association (NESA) By: Awards Absolute AwArds ABsolutE tEAm: Five (5) PAX: 580 vEnuE: Cairns Convention Centre (CCC) BudgEt: The clienT’s brief: Held during the Olympics, the brief was to create a celebration with an Olympic theme that mirrored the grandeur of this mammoth sporting spectacle. Matching the venue to the occasion, this gala dinner was held in the CCC’s Hall 2 which is home to the Cairns Taipans. Fittingly, this grand stadium has played host to international basketball stars who have competed in titanic contests of Olympic proportions. We wanted guests to experience being “in the spotlight” at a major contest as they entered the stadium, achieving this with spotlights, feature lighting and a soundtrack of cheering crowds played over uplifting music. Once seated, guests were welcomed to the stadium by Athena - a human statue who announced that she was guardian of the ancient Olympic Games and Goddess of Wisdom. Standing on a stage in the round, her performance was accompanied by fireworks on two stages as she introduced the MC. The night saw four winners of National Employment Awards crowned as their achievements were likened to those of great Olympians. After-dinner entertainment included tenor Dimitri Kopanakis with high- flying aerial artists. challenges: With less than three months to implement and manage all elements of this awards program (including submission processes, marketing, media, and event design and management), almost every aspect was a challenge. The challenges continued at the event where Awards Absolute’s event director and the technical crew were kept on their toes. For example, the opening five minutes included a Champions Procession of finalists, the MC and entertainer on separate stages, two fireworks displays and several lightning-fast lighting and audio transformations. Two simulated live broadcast crosses, venue blackouts for performance reveals, and technical coordination of two stages in simultaneous use, also kept the team busy. TOP & BELOW: Athena, guardian of the ancient Olympic Games and Goddess of Wisdom greeted guests. 52 mice.net clienT commenT: “Our 2008 awards were the most outstanding that NESA has ever hosted. Thanks Awards Absolute – absolutely brilliant!” - Sally Sinclair, CEO National Employment Services Association O C T O 3 B 3 E R 2 0 0 N 8 Y – M I C E . N E T C A S E S T U D O . 1 9 6 5 -