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Mice Net : October 2008
brisbane Q: The property has been through a $10 million refurbishment recently. How has this impacted future bookings for meetings and events? A: There is a real buzz in the marketplace with the Urban brand coming to Brisbane. Urban will fill a niche in the market where people have been looking and waiting for something unique, chic and a little bit quirky. We have been overwhelmed by the response we have received for all aspects of the hotel including accommodation, conference and event facilities and our brand new Gazebo Restaurant and Bar. Future conference and event bookings are going strong with the market eager to experience an event that’s a little bit different. Q: What would you say is unique about this property? A: At Urban, we offer you an experience that you will take away with you. Aside from the breathtaking views, it’s the small things that really create the memory. Our accommodation rooms decorated by leading interior designers feature quirky signature “Urban” touches to seduce the senses, including funky Tivoli-branded analogue clock radios, premium European amenities in the bathrooms, and a cheeky monkey mascot, Cheetah, found in every room. Awake revived and refreshed after a blissful nights’ rest in our signature ‘Urban Snorer’, enjoy being ‘Tied up Tightly’ in our snuggly bathrobes, whilst relaxing in your complimentary ‘Slow Down’ slippers. The refurbishment also marks the arrival of a fresh new Gazebo restaurant and bar offering both indoor and alfresco dining experiences. Jeffrey Gear, former chef to the royal family will tantalise your tastebuds with his modern Australian cuisine peppered with influences from Asia and the Mediterranean. Q: How would you describe your vision for the hotel? A: The philosophy at any Urban hotel is simple: a quality accommodation experience is much more than a comfortable bed. Urban Brisbane will be positioned as an internationally recognised 4.5-star chic hotel offering a unique and contemporary experience for both the business and leisure traveller. Our aim continues to be a holistic approach promoting the experience of staying at Urban Brisbane as opposed to just another accommodation room or just another conference room. The vision is to develop the Urban brand nationally and to become one of the leading conference and accommodation hotels in Brisbane. With the phenomenal response we have received to date from the market we are well on track to achieving this. OPPOSITE: River Fire, Brisbane. Photo courtesy of Peter Shires. Tourism Queensland. mice.net 71