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Mice Net : October 2008
case study on water and en masse Name: WYD - Papal arrival & boat-a-cade VeNUe: Sydney Harbour CLIeNT: World Youth Day Organisation BY: Captain Cook Cruises & Matilda Cruises PaX: 2100 VIewING aUDIeNCe: 500,000 onsite plus TV and internet audience reaching approximately 1 billion. BUDGeT: BRIEF: To create a spectacular and uniquely Sydney welcome for the arrival of His Holiness, Pope Benedict XVI to World Youth Day 2008, suitable for international telecast, and ending at the site of the Pope’s first mass in Sydney. WHAT YOU DID: All Captain Cook Cruises and Matilda scheduled cruises were cancelled for the day (for the first time in the company’s history). Selected pilgrims, Cardinals and Bishops from various nations, corporate affiliates of World Youth Day, and international media boarded a flotilla of 13 Captain Cook Cruises’ vessels which then cruised under water police escort to Rose Bay, awaiting the arrival of Pope Benedict XVI who boarded the MV Sydney 2000 with his entourage. With the harbour closed to all other vessels, the procession of charter boats then made its way across Sydney Harbour, keeping to a carefully timed cruise route allowing thousands of pilgrims lining the harbour foreshore the chance to see the Pope as he waved from the bow of the MV Sydney 2000. Arriving at Barangaroo for the mass, the Pope disembarked to cheers of thousands of pilgrims. SPECIAL TOUCHES: Various aspects of MV Sydney 2000 were upgraded to ensure the greatest comfort for His Holiness Pope Benedict XVI. All other vessels were fitted with TV monitors allowing guests to view the live telecast of the welcoming mass. CHALLENGES: Security was a key issue with all vessels and Captain Cook Cruises staff undergoing comprehensive police and security clearances. Disembarkation at Barangaroo required a new wharf and gangway to be built suitable for accommodating the MV Sydney 2000. All 13 vessels featured different menus (ranging from upmarket cocktail menus to pilgrim lunch boxes), and different requirements in terms of their position on the harbour during the boat-a-cade. As the event was being telecast live around the world and on the internet precision timing was essential, with no room for error or delay. CLIENT’S COMMENT: “We were thrilled with Captain Cook Cruises’ involvement, and in particular Cardinal Pell, Bishop Fraser and Danny Casey were especially delighted.” - Emma McDonald, business partnerships manager, World Youth Day mice.net 89 O C T O 3 B 3 E R 2 0 0 N 8 Y – M I C E . N E T C A S E S T U D O . 1 9 6 5 -