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Mice Net : October 2008
tasmania pure P tasmania the federal group’s pure tasmania brand is capturing the imagination of event planners. ure Tasmania brings together product operated by the Federal Group including The Henry Jones Art Hotel in Hobart, Strahan Village on Tasmania’s west coast, Freycinet Lodge and Cradle Mountain Chateau. But more than that, under the Pure Tasmania umbrella, it provides a wealth of options for making a meeting or incentive a memorable one. As the marketing collateral says: “we have all of the ingredients to bring your conference or incentive to life by combining signature experiences with iconic locations, memorable theme parties and dining options that reflect the culture and the history [of Tasmania] in an extraordinary way. We can deliver experiences that excite, liberate, reward and rejuvenate your spirit. The end result is a once- in-a-lifetime experience that is truly remarkable and memorable.” Product on offer is different and appealing, particularly to those who may have been there and done that. The Henry Jones Art Hotel, for example, is Australia’s only dedicated “art hotel”. It blends contemporary design elements with traditional building structures and artworks. It is located on the Hobart waterfront and was transformed from a row of historic warehouses and a former IXL jam factory. It offers 56 accommodation rooms, and can cater for up to 300 guests in the IXL Atrium. Features in accommodation rooms include natural timber furnishings, writing desk, trapeze lighting, and a lavish king-size bed with exotic silk covers and ottomans. The Pure Tasmania brand continues to the west coast of Tasmania where Strahan and Strahan Village is located. With a setting right on the waterfront, Strahan Village’s four to 4.5-star individual cottages and terraces take guests back to a time when the “wild west” was inhabited by miners, piners, fishermen and their families. The village has 141 accommodation rooms in a variety of types. In terms of meetings, the Henty Room can accommodate up to 80 delegates. Smaller groups can take advantage of comfortable breakout rooms, and the nearby View 42° Restaurant and Bar, with its cosy lounge and balcony seating. Another option is Freycinet Lodge, located on a 14-acre site just inside the National Park at Coles Bay on Tasmania’s east coast. Freycinet Lodge’s waterfront location is popular for conference and incentive groups for up to 110 delegates. In-between meetings, guests can enjoy exquisite cuisine made with local produce at one of two restaurants, or fill their days touring the local area, including Freycinet National Park. Cradle Mountain Chateau, adjacent to the Cradle Mountain – Lake St Clair National Park, is another venue part of the Pure Tasmania brand. It offers meetings facilities up to 120 delegates, and 60 well- appointed rooms and suites. ABOVE: Henry Jones Art Hotel. Photo courtesy of Tourism Tasmania and Chris Wilson. Perfect events and unique incentives. We’ve got Tasmania covered. North, south, and everything in-between. Whether you’re looking for the perfect venue for larger-sized conference or smaller intimate incentive groups, between Wrest Point, Country Club Tasmania and the Pure Tasmania collection – we’ve got it all. Wrest Point and Country Club Tasmania offer some of the best meeting facilities in the state, while Freycinet Lodge, Cradle Mountain Chateau, Strahan Village and The Henry Jones Art Hotel offer nature, food, wine, art and adventure experiences in some of Tasmania’s most iconic wilderness and heritage locations. Take advantage of some of Tasmania’s fi nest properties, meeting facilities and experiences by letting us help you plan a memorable event that suits your budget, interests and creativity. Contact us on (03) 6225 7563, email@example.com or visit www.federalgroup.com.au countryclubtasmania.com.au wrestpoint.com.au 112 mice.net 11517