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Mice Net : October 2008
hamilton V8s An independent post-event analysis of the inaugural Hamilton 400 has confirmed the economic impact on the city was 40 per cent higher than organisers had originally estimated. The study undertaken by Horwath HTL Limited found that $28.3 million of new money was generated for the local economy as a result of the city hosting the event. The incremental expenditure was generated by the estimated 54,450 visitors to the city. Of those, approximately 39,050 attended the event itself. (The remaining 15,400 visitors accompanied ticket holders to Hamilton but did not attend the event). H over-achieve The hamilTon 400 held in april exceeded all expectations. how typically hamilton. amilton, a short distance south of Auckland, is fast-becoming a destination to host high-profile events, corporate meetings and incentive-style experiences. Main areas of expenditure by visitors were identified to be accommodation ($7m), food and beverage ($6.8m), merchandise ($2.1m), retail, entertainment and leisure not at the event ($3.8m), local transport ($2.2m) plus $6.2m for the purchase of goods and services associated with event management. Hamilton mayor Bob Simcock said the city took on the task of hosting the event to enhance the city’s reputation and for economic gain. "Verbatim [survey] comments talk about the city’s friendliness, vibrant atmosphere, good facilities and infrastructure, plus over 95 per cent of visitors said that their overall experience of Hamilton’s performance as a host city was either quite good or very good.” To learn more visit www.visithamilton.co.nz. ABOVE: V8 Crowd. ARENA | CONFERENCE | EXHIBITIONS | EVENTS With a growing number of international events coming to Hamilton NZ, our profile around the world has grown significantly. So too has the need to provide world-class facilities to host many of these events and conferences. Claudelands is currently undergoing a major reconstruction. On completion, the architecturally designed facility will be capable of hosting almost any imaginable event, concert, exhibition or conference. HAMILTON NEW ZEALAND We will soon be taking bookings for the refurbished Claudelands and have already attracted interest for some high profile events. For details, contact Gary Taylor on 07 958 5898 or visit www.claudelands.co.nz 2 116 mice.net AN ICON IN THE MAKING