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Mice Net : October 2008
asia update olympics legacy asia's If AsIA needed A shot In the Arm then the Beijing olympics may have been just the catalyst. and conventions. The successful Beijing Olympics will only assist in wrestling more meetings away from European strongholds. At the conclusion of the Olympics Chinese leader Hu Jintao said the event would boost the development of sports in China, promote more extensive exchanges and co-operation between China and the international Olympic family, and enhance the mutual understanding and friendship between the Chinese and people of all other countries. IOC president, Jacques Rogge meanwhile, offered high praise for China’s efforts in creating, coordinating and running the Beijing Olympics. While he did not go so far as to say that it was the “best games ever” he said the world learnt more about China, and China learnt more about the rest of the world. Mr Rogge was quick to praise the facilities. Aesthetically, the aptly -named “Bird’s Nest” stadium and the “Water Cube” were simply stunning. The Beijing Olympic Green Convention Centre (BOGCC), constructed at a cost of US$700 million, and used as the main Press Centre, International Broadcasting Centre, and for Olympic and Paralympic fencing and pentathlon pistol shooting events, is perhaps the venue T he region has been travelling comfortably in recent years, and in the business events segment has been punching above its weight, particularly in hosting large international congresses that will get the most workout post-Games, particularly in the MICE market segment. The 220,000 square metre main structure is scheduled to reopen as the National Convention Centre of China in 2009. One of China’s biggest players is Starwood Asia Pacific Hotels & Resorts. Starwood’s director of corporate communications, Hwee- Peng Yeo, is upbeat about China and its potential post-Games. “The immensely successful 2008 Olympics has truly been a coming out party for China that showcases the vibrant, fashionable and contemporary face of Beijing set against the backdrop of thousands of years of history as exemplified by the iconic new architecture of the swimming `cube’ and the `bird’s nest’ contrasted by the Great Wall, The Forbidden City, The Summer Palace, and many, many more,” Ms Yeo said. And it wasn’t just Beijing where the plaudits were focused. Hong Kong hosted the equestrian events, and there was strong praise for its facilities as well. As if to uphold its ever-climbing status among the world’s most dynamic cities, Hong Kong welcomes its newest hotel around Olympics time with the opening of the W. China’s Water Cube: In addition to opening to the public, it will be available for corporate events. Photo by Sun Wei. mice.net 125