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Mice Net : October 2008
asia update the microscope Singapore Grand Prix. North-East ground view. Courtesy of Singapore GP Pte Ltd. Located directly above Kowloon Airport Express station the hotel offers 393 guest rooms. Not only is it close to some great shopping, it offers a plethora of its own facilities including a state-of-the-art gym, Bliss Spa, rooftop swimming pool and business centre and high quality restaurants. Kitchen, with spectacular harbour views, serves breakfast and lunch, while Fire restaurant offers a signature dining experience. The Living Room, the hotel bar, serve as a relaxed place for starting or finishing a night out. You can visit www. whotels.com/hongkong for more information. Singapore for events Like Hong Kong and greater China, Singapore is another destination continually growing its offering to the business traveller and corporate meetings and incentive travel market. The world’s first Grand Prix night race - the inaugural 2008 Formula 1TM SingTel Singapore Grand Prix – was held at the end of September over three action-packed days, and was clearly a winner in the corporate hospitality stakes. A packed three-day schedule of fast cars, amazing action, fantastic fireworks, fabulous nightlife and entertainment began on September 26 – two days before the race itself roared through the heart of the Lion City’s downtown Marina Bay district. The city’s hotels, restaurants, bars and clubs were hopping with a fun-loving, thrill-seeking crowd making the most of the heady mix of sun, speed and spectacular sport. While the September 28 race made history as the first Formula One Grand Prix to be run at night, Singapore also raised the bar as an F1 venue by staging the three-day competition like a massive MICE event. To be sure, other grand prix hosts from Monaco to Malaysia offer corporate hospitality programs when the Formula One circus comes to town, but race promoter Singapore GP, was clearly focusing on the delegates rather than fans, and with good reason. Although 65,000 grandstand and general admission tickets were 126 mice.net To help travel industry professionals better understand the growing Indian outbound travel market, The Nielsen Company has joined forces with the Pacific Asia Travel Association (PATA) to launch the first ever Nielsen Indian Outbound Travel Monitor 2008. Based on a robust sample of 2000 respondents across 10 cities in India and updated annually, the Indian Outbound Travel Monitor explores the behaviour and considerations of travel consumers when planning for, during and after a trip abroad, and will be an essential tool for any travel organisation doing business with India. According to PATA, between 1996 and 2006, the Indian outbound market expanded by nearly 10 percent annually, with the number of trips taken by Indian travellers growing from 3.5 million in 1996 to 8.3 million during that time. Associate director of client solutions at The Nielsen Company, India, Vatsala Pant said the increasingly affluent middle-class, together with a consumption-driven economy and an increase in the number of business travellers, has contributed to the dynamic growth of outbound travel. "There was a time when overseas holidays were restricted to only a select number of Indian residents. With the economy booming, travel is now within the grasp of millions of Indian consumers. The Nielsen India Outbound Travel Monitor will help organisations involved in the travel and tourism industry gain insightful information about consumer holiday preferences," added Ms Pant. "With India being one of the fastest growing markets globally, the eyes of the travel and tourism industry are turning to this country of 1.1 billion residents.” Visit www.pata.org for further details. india under