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Mice Net : December 2008
news pata report Story by Johanna Mc Mr Martin, associate director of the Pacific Asia travel Association, presented a session about the Asia Pacific tourism outlook and the impact of select drivers on growth. He said looking at 2007 the industry was strong. In fact, it was a record year for arrivals into the Asia Pacific region. In comparison, 2008 is down more than three per cent for international arrivals. Mr Martin said forecasting beyond next year to 2010 had been affected by September’s US credit crash and companies were now scrambling to cut capital spending, which included cutting staff. this is already being experienced in Australia, with corporates that mice.net magazine have spoken to in recent weeks reporting cutbacks and cancellations of some events. As airlines grapple with shelving planes and cutting down on certain routes, the predicted trend will see an increase in low cost carriers (LCCs) coming into play. According to Mr Martin, Asia and the Middle East are poised to take leading roles in aviation liberalisation. this has been a trend over the last four years and since 2004 the LCC network in the Asia Pacific has grown from 30 destinations to 98. this spells good news for corporate travellers who can benefit from competitive deals. t Kinnon he fast-speaking oliver Martin made the most of his time presenting at the recent It&CMA media briefing and painted a picture of what the meetings industry can expect for 2009. prEdICtIons for 2009. As well as attracting international delegates with cheap flights, Mr Martin says we should get ready to see some competitive destination branding. He predicts major destination branding that will challenge the notion of traditional competitors could see some aggressive campaigns take place in the next 12 months. In terms of forecast growth areas, India and China are predicted to be the new economic powerhouses who have both seen a boom in numbers of outbound travellers, and are two countries to watch. Environmental and corporate and social responsibility issues are expected to become even more important as increasing climate change could lead to rising energy costs. According to Mr Martin, Asian consumers are concerned that they are lagging behind their peers in Europe and North America in expressing concern about climate change. research company GlobeScan conducted a survey in 2007 which found that people in Asia were generally more worried than Europeans that climate change would pose a threat to themselves and their families. Properties such as Six Senses Koh Samui was used as an example of a resort that is leading the industry in making an effort to reduce its carbon footprint with initiatives like growing its own vegetables and herbs as well as recycling. For more information and the latest research contact PAtA’s Strategic Intelligence Center at SIC@PAtA.org. The current state-of-play – international arrivals YTD 2008 as & over YTD 2007 13.4% 12.6% 8.0% 6 5.5% 3 8.3% 8.1% 6.4% 5.3% 5.5% 3.3% 1.6% 0 -1.9% -3 Asia Pacific South Asia Northeast Asia Southeast Asia Pacific North America Asia Pacific arrivals are down more than 3% in comparison to 2007. Data courtesy of PATA. ‘07/06 ‘08/07 8 mice.net