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Mice Net : December 2008
upfront briefs Canberra’s green MeeT Story By Graeme Kemlo Canberra Convention Bureau recently nailed its very green colours to the mast, hosting an environmental familiarisation specifically for executives and meeting planners from organisations interested in environmental issues. Attendees included CEOs, MDs, PAs and PCOs from the Australasian Cartridge Remanufacturers Association, Australasian Institute of Mining and Metallurgy, Australian Cotton Growers Research Association, Australian Earthquake Engineering Society, Australian Fodder Industry Association, AUSVEG, Bureau of Meteorology, CRC for Contamination Assessment and Remediation (CARE), CSIRO Marine and Atmospheric Research, Impact Environmental Consulting, Stormwater Industry Association, The Regional Institute, Waste Contractors & Recyclers Association of NSW plus Green Roofs Australia. The bureau has established a ‘Research and Learning Institutes Group’ comprising the capital’s institutions and industries on the cutting edge of research and technology in environmental protection, sustainability, water conservation and pollution reduction. Bureau CEO Robyn Hendry and her team wanted to demonstrate how Canberra’s knowledge centres can add value to business events, both through provision of keynote speakers and to raise the profile of events or the organisation through the creation of strategic partnerships with those in the Research and Learning Institutes Group for planners. “We find that demonstrating the depth of Canberra’s asset base is more than just showcasing the facilities.” Ms Hendry said. “It is that, but more importantly it is Canberra’s knowledge hubs that make the difference. These knowledge hubs range from scientists, researchers, educators, and politicians to world-renowned national attractions and the symbolism of the national capital. “We group organisations with areas of common interest, in this case the environment, and introduce them to just a few of the many people and organisations within Canberra that allows them to see how the assets of the city come together to add value to their business event.” Graeme Kemlo attended the familiarisation for mice.net and his full report will appear in the February issue. mice.net 19