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Mice Net : December 2008
legal issues There is, of course, also the possibility that a sponsor will not invest money but would be interested in a payment in kind – say by providing food, beverage or services in return for the sponsorship promotional benefits. This will double the task of accurately expressing what each party is to provide. But consider this too: if a sponsor is providing supplies to the event, you are then dependent on that sponsor to make the event happen. That can sometimes cause scary problems, especially if a dispute arises about the sponsorship deal as the event draws near. Finally, be careful never to imply sponsorship or affiliation that hasn’t been agreed. This is a serious breach of the Trade Practices Act. Always get the prior written consent of any company whose name or logo is to appear in connection with your event. Event managers need to take sponsorship contracts seriously. There can be a tendency to think of sponsorship as a donation, made out of the goodness of the sponsor’s heart. While that does happen in some cases, there is a definite trend that sponsors are more closely assessing the benefits of their “sponsorship spend”. They are looking for their sponsor dollars to bring a tangible return and “accountability” is the word of the moment. A well considered sponsorship plan, addressing the issues discussed above, and a well drafted sponsorship agreement will be invaluable and will help demonstrate your organisation’s professionalism. Lastly, on a personal note – my congratulations to the Sydney Institute TAFE students who recently staged two successful fundraising events for Youth off the Streets (my firm sponsored them) as part of their assessment in the tourism, hospitality and event management course. Well done! For further details contact Matt Crouch on (02) 8281 7800 or email firstname.lastname@example.org. Meetings & Events Australia invites you to attend the 22nd Annual Meetings & Events Industry National Conference to be held in Adelaide from 5-7 April 2009. To register please visit the conference website www.meetingsevents.com.au/adelaide For more information on being involved in the conference as a sponsor or an exhibitor please contact MEA National Office on 02 9929 5400 or email email@example.com CoNfErENCE SpoNSorS COM.AU venue & service search MEA09 micenet half page Oct.indd1 1 27/10/08 6:11:51 PM COM.AU venue & service search mice.net 39