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Mice Net : December 2008
case study T north queensland Tourism AwArds NAME: 2008 Townsville Airport North Queensland Tourism Awards TYPE: Annual awards night celebrating the achievements of the leisure tourism and business event industry. CLIENT: Townsville Enterprise NO. ON KEY ORGANISING TEAM: Five in total: Brent Randall, Amanda Nass and Regina Schmidt - Townsville Enterprise, Antoinette Woods – Tailored Statements, Justin Cowell – Arty Production. PAX: 500 BUDGET: WHAT YOU DID: Building on previous years the 2008 Townsville Airport North Queensland Tourism Awards – The Aviators Ball was held at the Nautilus Aviation Hangar, Townsville Airport, and was like no other awards night in the region. The Aviator’s Ball replicated the mid 20th century style of war time entertainment, and celebrated an era of expectation and boundless ambition. Utilising highly professional theatrical and big band performances from Sydney, the level of entertainment quality captured the celebratory ambience of the era. The evening provided an entertainment packed journey, with a diversity of experiences continually surprising and enthralling guests. With a record number of nominations for 20 awards categories, the awards presentation and gala event celebrated the quality of business event suppliers and recognised the tourism industry for its efforts. SPECIAL TOUCHES: Launch of new event website (www.northqueenslandtourismawards.com.au) and the tickets captured the era of the event from the first release. VIPs arrived through an archway of water provided by the airport fire trucks and MC Channel Nine’s entertainment commentator Richard Wilkins arrived in a 1940s war time motorbike with sidecar. The night kicked off with the doors of the hangar opening and guest artist, Lilly Dior singing on top of a 1947 Tiger Moth. CHALLENGES: It was challenging transforming a working airport hangar into a gala event setting for 500 attendees. CLIENT’S COMMENT: Townsville Enterprise destination marketing and development general manager Brent Randall said the successfully staged event is further proof that Townsville is coming of age as a business events destination. “We encourage anyone trying to decide where to host their next event to consider Townsville and the North Queensland region. We’re capable of putting on a real show – with theming only limited by the imagination.” mice.net 83 D - E C E M 2 B 7 E . R N 2 0 Y 0 D 8 – S M I C E A . C N E S E T U O 6 5 9