by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Net : December 2008
new zealand shotover launches new international brand QueeNstowN’s shotover Jet is launching a new campaign to further strengthen its position as a market leader in the New Zealand tourism industry. its promotional and advertising material. After intensive customer-driven research, the result is a sharp new brand design and new canyon imagery to convey the thrill factor of a Shotover Jet trip and its unique and dramatic location. Shotover Jet manager Clark Scott says this is the largest revamp the company has undertaken since the 1990s. “We’ve got a totally unique location and we offer a totally unique B uilding on its already internationally recognised brand, the Shotover Jet management and marketing team believed it was time for a brand refresh and a new and stronger look to experience, but as more and more activities compete for the tourism dollar in Queenstown and around New Zealand we have to continually reinforce the fact that we’re at the top of our game, and that a Shotover Jet trip isn’t just a great thing to do, it’s a ‘must do’,” he said. “We’ve thrilled more than 2.5 million people since 1970, and this brand refresh is going out there to remind the next 2.5 million people that they can’t afford NOT to experience the world’s most exciting jet boat ride.” The new-look brand was unveiled at an industry and media launch in late October at Shotover Jet’s Arthurs Point headquarters. CHRISTCHURCH CONVENTION CENTRE NEW ZEALAND’S LARGEST PURPOSE BUILT INTERNATIONAL CONVENTION CENTRE Situated in the heart of the city the Christchurch Convention Centre has all your bases covered. Whether you are planning a meeting,a conference, a trade show or a gala event this modern and flexible facility is limited only by your imagination. www.vbase.co.nz mice.net 87