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Mice Net : February 2009
news • Cut down on boring PowerPoint lists and amount of words per slide • Basically, ensure speakers combine education and information with entertainment – edutainment and infotainment are what Y-ers expect from all of their experiences. The Davidson Report contains a good wrap of infrastructure developments worldwide: it will be interesting to read next year’s report to see if new projects start to dry up as investors withdraw. The analysis of industry sectors sees a construction crunch (again, with the exception of the BRIC countries) along with cutbacks in the financial and automotive industries, a remodeling of the pharma industry with cost cutting which will impact events. Merger and acquisition activity and corporate restructuring may boost meetings. However, widespread redundancies across all these traditional major sectors will take its toll. On the association meeting side, not surprisingly the report makes the point of associations being more stable in terms of sticking to their scheduled meetings, although a reduction in individual members’ spend could see attendance attrition. Interestingly, although identifying a softening in the market, the report suggests a rise in various travel costs including between 15-20 per cent increase in hotel rates in the Asia Pacific and the Middle East. This would seem ambitious, but there are so many changing scenarios it would be difficult for anyone to call it right. One forecast was based on oil fluctuating between US$100 and $130 a barrel. Who would have guessed the price would drop to below US$50 a barrel and who dares say what it might be at the end of the year. The Mood of the Market: European Meetings Industry Research Report The online surveys for this report were conducted in late October and early November so offers a more updated insight into what is a rapidly changing marketplace. The 700 European respondents represent: • 23 per cent not for profit/association sector Sally Greenhill, author of the Mood of the Market study. • 25 per cent corporate sector • 45 per cent third party event management companies/PCOs and venue finding agencies No surprises to see that 2008 was a good year for most organisers, up on a strong 2007, with the experience of cancellations or other problems as a result of the global economic situation only been felt very recently. Almost 70 per cent said the number of events were up or the same in 2008 on 2007. The results largely mirror the mood at the EIBTM tradeshow: • Budgets tight with 39 per cent seeing reductions • Good news is the number of delegates attending and the duration of events are expected to remain very similar to 2008. • Although location and price are the key factors influencing venue selection, quality of service is now considered very important. AWARDS & REWARDS | PROGRAMS & EVENTS Staff Rewards Awards Launches Gala Dinners Incentives Events as outstanding as the people you wish to acknowledge Motivational Events Sales Team Recognition Executive Celebrations Offi ce Parties contact us for a free initial consultation on 1300 88 22 59. www.awardsabsolute.com mice.net 13