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Mice Net : February 2009
upfront briefs Independent pCOs Of the wOrld unIte Over the past year the marketing team at ICMS Australasia has been fine–tuning the creation of a new global alliance, called the World’s Leading Conference Organisers (WLCO). The aim has been to create a global strategic referral service for managing international conferences and congresses. One of the unique facets of WLCO is not only the way in which member organisations have been selected but in their desire to create an alliance that will have far-reaching outcomes for their respective countries. Only one leading conference organiser can represent each country, ensuring global lead exclusivity. They have to be PCOs who have successfully managed a number of world congresses across a variety of disciplines. To date there are members representing Argentina, Australia, Czech Republic, Denmark, Singapore, Spain and the USA. Managing director of ICMS Australasia, Bryan Holliday, the founder of WLCO, points to recent global market shifts for the impetus and reasoning for such a model. “The collective impact of alliances will become more crucial in the current economic climate,” he said. “We can deliver economies of scale by sharing marketing resources with the single most important outcome being regular lead exchange. Australia has a lot of potential to contribute to the global meetings scene. Global sponsorship connections are already being made to streamline the efficient movement of major events amongst WLCO members. Communication models are also being refined to promote the sharing of intellectual capital and members are determined to help each other in the important matter of delegate boosting.” For further information contact Bryan Holliday at email@example.com. In response to winning the most recent Meetings & Events Australia national award for Exhibition Support, Products and Services, Decorative Events (DE) has expanded its custom exhibition division and workshop. During 2008 DE went from strength to strength and relocated to premises in Alexandria to accommodate the entire creative, production and logistics teams. DE’s production team consists of three full-time carpenters who construct custom exhibition stands, furniture and props, a seamstress to manufacture all draping and linen, and a signwriter. DE is continuously updating its product range to offer its clients fabulous concepts and accessories to create fresh and contemporary looks. DE is proud to announce that in November Brent Curtis was appointed business development exhibitions. Brent will working closely with the industry, clients and DE’s in-house design and production teams. Visit DE’s stand at AIME or visit their website to view their full range of products – www.decorativeevents.com.au. Statistics from The Bureau of Transport and Regional Economics has found Qantas’s share of international traffic fell from 25.9 per cent in October 2007 to 24.5 per cent in October 2008. In contrast, Singapore Airlines and Air New Zealand increased their share of international traffic. Wrest Point, winner of the 2008 Meetings and Business Tourism award, and The Henry Jones Art Hotel, which secured the unique accommodation category at the Tasmanian Tourism Awards, have joined forces to offer a variety of accommodation and conference facilities catering for between two and 1600 people. Together Wrest Point and The Henry Jones Art Hotel offer a water-borne precinct incorporating a unique option for off-site functions and combined conferences and events. The Henry Jones Art Hotel was built 16 mice.net