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Mice Net : February 2009
Q&A In a shift from our usual Q&A spread this edition we let three co-workers from SMA Productions describe what it is they and their business partners do. The three of us It all started back in Sydney on August 16, 2002 at an 8am gig for Chicks in Business with their very first performance (and the launch) of the now international show The Rat Pack’s Back. Together, Dale Burridge, David Malek and Michael Falzon shared the vision to provide world-class entertainment, shows that had been specifically devised and structured for the events industry that deliver on the WOW factor! Dale Burridge – managing director Since that unforgettable morning in 2002 my life has changed in so many ways. Transitioning from a full-time performer with a successful track record in music theatre and concerts to the managing director of SMA productions in Australia (our UK office has a different board structure!), I dedicate almost my entire focus on the growth of SMA – its strategy, product replication and international expansion of that product. We’re a reasonably young company that has been able to establish itself successfully in Australia and the UK in highly competitive markets so I’ve learnt nothing is insurmountable. 24 mice.net As the MD of SMA Productions I see my role as the “mother hen” of the company, keeping everything in order, overseeing, managing, delegating, negotiating. At times I have felt overwhelmed by this process; a massive change from what my world had been to working out a solid company strategy. There are many hurdles, endless board meetings, arguments and resolutions yet making difficult decisions along the way and on-going education give us all a great sense of achievement! Charting a course with two business partners (highly successful in their own personal careers) is at times both fun and frenetic. David is one of the hardest workers I’ve ever met. It’s not unusual for him to do some renovation on his house, paint two coats in two hours, then go to the studio to rehearse some of our performers into a new show, into the office to do a pitch for a client, and still be home to cook dinner for his wife and three children! Michael is more behind the scenes, responsible for all the marketing and technical side, as well as juggling his own career. He is strategic in