by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Net : February 2009
sydney & surrounds BES moving forward Q: What is Bes’s strategy moving forward for 2009 and beyond? A: To win more national and international bids to boost Sydney’s economy and to move mice.net spoke to business Event sydney’s chief operating officer Lyn Lewis-smith about strategies for 2009. Sydney’s convention ranking to one of the world’s top conference destinations within five years. And, we are well on track. Since July 2008 we have won 28 bids which will see Sydney welcome over 22,000 new visitors generating $79 million of additional money into the state of NSW. Our projections for 2009 are to win as many as 50 new business events, delivering more than 200,000 delegate days and $145 million worth of economic benefit to NSW. 2010 will be the biggest year ever for business events held in Sydney with 32 events already confirmed attracting 300,000 delegate days worth an estimate $222 million. Q: What benefits of holding events in sydney are you presently focusing on? A: Business events provide positive economic, cultural and social returns to Sydney. They also bring in significant indirect and intangible benefits. BESydney’s focus is on the strategic importance in demonstrating the state’s expertise in innovation and business capability to an international audience. Sydney is a stable, first-world, mature economy and this is increasingly important when international associations are making long term decisions such as choosing destinations for an event which may be up to 10 years away. Hosting world leaders, practitioners and other key people of influence who may not otherwise have come to Sydney also provides an opportunity to stimulate trade and investment associated with the event topic. Q: Who are your biggest competitors and what are you doing to combat their activity? A: Sydney is competing with international destinations such as Singapore, Hong Kong, Korea, Dubai to name a few, all of which are developing their convention and exhibition facilities and devoting increasing resources to bid for major, high value, international conventions and incentive programs. Our strategy is to work with the NSW Government and the business events industry in Sydney and NSW, who continue to show a strong commitment to supporting our bids. Through collaboration we provide creative and innovative solutions to an association’s objectives. Q: how are you responding to talk of the “tyranny of distance”? A: Tyranny of distance has always been with us but the dollar makes us more affordable in a period when saving dollars is very important. The value of Sydney’s products and services rival any major city in the world. Sydney has proven time and time again (by exceeding preceding congress delegate numbers) that there is a great aspiration for delegates to travel to Sydney. 116 mice.net