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Mice Net : February 2009
canberra environmental capital story By Graeme Kemlo aware their delegates could discern serious green credentials from environmental tokenism and carbon footprints from hot air. However, it was a risk the bureau was willing to take in seeking to lure more business events to the nation’s capital. To Bureau CEO Robyn Hendry, here was a chance to reinforce the message that Canberra’s knowledge centres can enhance events. “We group organisations with areas of common interest, in this case the environment, and introduce them to just a few of the many people and organisations within Canberra that allows them to see how the assets of the city come together to add value to their business event,” she said. I t’s a bold step hosting a familiarisation specifically for executives and meeting planners from environmentally-focused organisations, but the Canberra Convention Bureau was well Canberra’s greener than you think, as graeme Kemlo discovered on a recent educational. The senior executives represented Australia’s Cartridge Remanufacturers, cotton growers, earthquake engineering, fodder industry, Institute of Mining and Metallurgy, vegetable growers’ AUSVEG, Bureau of Meteorology, CRC for Contamination Assessment and Remediation (CARE), CSIRO Marine and Atmospheric Research, Green Roofs Australia, Impact Environmental Consulting, stormwater industry, regional institute, waste contractors and recyclers. Typically the bureau marries the needs of meeting planners with appropriate keynote speakers. So it was no surprise that the environmental familiarisation experienced some high calibre examples of talent the bureau can muster to enhance events it wins for Canberra. Day one revealed the Canberra visionary Sir Walter Burley Griffin and ABOVE: Balloons over the lake. Image courtesy of Australian Capital Tourism. Word of mouse... mice.net 135