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Mice Net : February 2009
sunshine coast sunshine hail the story By johanna mc kinnon Queensland’s sunshine Coast provides the perfect playground for usually office-bound delegates. and mountain-fringed ranges. Four regional shires make up this area including Caloundra, Maroochy, Noosa and Cooloola. Each shire offers something a little bit different to the other, and all have a great range of business event venues and facilities. For many years now the Sunshine Coast has been a popular destination for international and domestic corporate events, with a proven reputation for consistently delivering quality experiences. With glorious subtropical weather all year ‘round, quality infrastructure and meetings facilities, and plenty of experiences for groups, it’s easy to see why organisations continue to choose the Sunshine Coast for their meetings, incentives and special events. The 2007-2008 financial year was strong for business events, and new figures recently released by Queensland Treasury are showing that business events are up on the previous corresponding period. Pre-audit statistics show that 600 business events were held on the T he Sunshine Coast stretches from the cliffs of the Great Sandy National Park to Caloundra with the area in-between resplendent with unspoilt beaches, bays, lakes, river estuaries Sunshine Coast during the last financial year, an increase of almost 16 per cent on the previous period. Sunshine Coast Convention Bureau manager Anne-Marie Coulton cites a few key reasons for the increase in numbers. “There has been and continues to be, an enormous investment into business event infrastructure across the Sunshine Coast and it is starting to pay dividends,” she said. “There are now more than 32 venues across the region with purpose-built meeting facilities with about 15 of these really driving this lucrative, but competitive market.” And how is 2009 looking for Sunshine Coast meetings and events? According to Ms Coulton the bureau’s plan is to focus on continuing to market the region. “With unsettling times ahead it is important we maintain focus and keep our marketing foot firmly planted on the pedal. If we let up now our market share recovery will almost certainly take much longer,” she said. ABOVE: Sunset on the Sunshine Coast. Image courtesy of Tourism Queensland. 140 mice.net