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Mice Net : February 2009
queenstown “this confirms the popularity of our four season lake-and mountain-resort town with business travellers and conference organisers,” Mr budd said. “over the last few years we’ve recognised the importance of the business traveller as a distinct market sector and have increased resources to our Queenstown Convention bureau accordingly.” Destination Queenstown’s Convention bureau (QCb) now includes two full-time Queenstown-based staff and a Melbourne-based representative. “Australia is only a short flight away, yet Queenstown offers a landscape and experience quite unlike anything on offer over there,” Mr budd said. “the QCb is a free facilitation and liaison service to make the process for group business travel easy. Queenstown is the ideal location for a business traveller as it has the unique scenery and local businesses have the knowledge and passion to create a memorable experience.” Meanwhile, QCb manager Kylie brittain and Australian sales agent Jana Kingston, have attended various events in Australia to promote Queenstown. “the corporate market isn’t seasonally dependent so we are putting a lot of effort into growing the sector,” Ms brittain said. “our message to the Australian corporates is that Queenstown is a fantastic place to hold your event or reward your high performing staff or best clients.” Understanding how important environmental concerns are to responsible businesses these days, Destination Queenstown also took part in rVM research that showed Queenstown exceeds other regions in environmental performance. In fact, 67 per cent of visitors rated the overall environmental management of Queenstown as ‘world-leading’ with international visitors placing emphasis on the protection of plants and animals and efficient energy use. “Queenstown attracts 1.4 million visitors each year,” Mr budd said. “It’s useful to know what environmental concerns are impacting the decision-making of our markets, so we can then address them.” Meanwhile environmental sustainability may well be of concern to Destination Queenstown’s new CEo, Stephen Pahl who is settling into the role. He moved with his family to Queenstown in January after six years in brisbane and a long career in tourism including, most recently, a stint as CEo of Ecotourism Australia which set up Sustainable tourism Australia. Destination Queenstown Chairman Erna Spijkerbosch said “Mr Pahl comes with significant experience in our most important market.” ABOVE: Queenstown Sunset. Photo courtesy of Julian Apse. Tourism New Zealand. mice.net 159