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Mice Net : June 2009
beca business events summit well discuss what steps they believe are needed to strengthen the industry. High on the agenda was the National Business Events Strategy. One year ago the Federal Minister for Tourism proposed that the industry develop a long-term blueprint which would also help build the case for a greater federal government investment. BECA led the development of the strategy with the support of other industry stakeholders TTF, ATEC and the AHA. The document was completed and presented to the Minister before the end of 2008. It contains 52 recommendations and can be found on the BECA website. Issues raised in the strategy were discussed at the summit, including the need for more federal government funding; a broader engagement across the whole of government; industry research; monitoring industry performance; CSR; and workforce skills. Industry research continues to be a vital matter. The summit welcomed the progress being made in the development of a system of data collection from venues which will provide the industry with worth it H osted by the Adelaide Convention Centre with the support of MEA, the summit saw more than 50 leading industry practitioners gather to check the state of the market and to The Business evenTs Council of Australia convened the second annual Business events summit in Adelaide on April 5. timely reports tracking volume and type of business events on a monthly basis. Advances being made by the convention bureaux in standardising Australian delegate expenditure surveys would assist in calculating the total direct value of business events to the economy. Since the publication of the document, the global economic climate has changed dramatically. The summit took into account the current tough market conditions, which has led to a much closer examination of the effectiveness of business events. The major thrust of the discussions focused on the need for the business events industry to move beyond the traditional tourism mould and deliver a more powerful message about the wider benefits of face-to-face events. There has long been debate as to whether the business events sector is best served under tourism, or whether it is better suited to a broader economic development portfolio. While acknowledging the strong tourism link, the summit called for more industry resources to be invested in measuring the business and social returns to the community. A full report on the BE Summit will be published on www.businesseventscouncil.org.au. MERCURE PRESENTS PAY FOR 2 GET 1 FREE* Pay for two delegates and the third will conference free when you book and hold a residential conference at one of 17 participating Mercure Hotels in Australia before 30 September 2009. Mercure Hotels in Australia offset the carbon emissions generated by every meeting. *For full terms & conditions or to book your next event go to mercuremeetings.com.au mice.net 17 PAY FOR 2 GET 1 FREE 8289_MICE