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Mice Net : June 2009
upfront briefs 2011. Attracting between 12,000 and 15,000 delegates the event is estimated to be worth more than $60 million to the NSW economy. Premier Rees said the business events industry is bringing major gains to both the city and state. “Every new event brings significant spend per visitor and we also see wider benefits with the creation of jobs and new trade opportunities,” he said. “In this global financial climate, the events industry is performing particularly well, delivering high yields and contributing important consumer spend.” BE Sydney won the right to host Amway in collaboration with Tourism Australia, securing a repeat visit for the organisation to Sydney. Great Southern E-vents played a significant role in the Sydney Royal Easter Show, this year writing, directing and co-producing the production of True Blue, held in the main arena over 14 nights. Sixty-four head of cattle, 50 sheep, 30 brumbies, four dogs, four horses, 40 stockmen, a cast of 25, and John Williamson and Shannon Noll, this was no mean feat. The production took Great Southern E-vents’ head, Jeremy Garling back to his theatrical roots (he is NIDA trained). Jeremy and senior event producer, Kay Reaney, who created the idea, worked tirelessly throughout the show to ensure that every night’s performance was a hit with audiences. Tiger Airways is bucking the current employment freeze trend by creating new job opportunities and expanding its operation after announcing a new Sydney to Melbourne route (starting July 3). A number of new management positions have been created in recent times as a result of the growth of Tiger Airways since its inception in Australia in November 2007. Recent appointments include Steve Burns who is the new commercial director for Tiger Airways Australia. Business Events Sydney (BE Sydney) CEO, Jon Hutchison was recently awarded a Pacific BMW’s NeWcastle lauNch Newcastle’s historic landmark, Fort Scratchley, was the spectacular location for the launch of the new BMW7 Series car recently. An exclusive invitation list was treated to the launch of this $300,000 plus vehicle at the iconic location. It was unveiled in a spectacular sound and light display which included the firing of the huge guns at the fort that once fired on Japanese submarines during WW2 but are now only used on ceremonial occasions. The parade ground at the top of the Fort was the platform for a purpose-built, intimate showroom to cater for guests and house the $300,000-plus vehicle. Ruth Appleby from Newcastle Visitor & Convention Bureau said hosting an event of this nature was a new venture for the fort. “To date, the barracks and fort grounds have been extremely popular for events such as weddings, corporate cocktail parties and private dinners,” she said. “This event has added a whole new dimension. The spectacular night views of the city, Nobbys headland and the harbour added to the drama, befitting this type of launch.” Since reopening in September last year after a multi-million-dollar Federal Government restoration, the rich history of Fort Scratchley has become one of Newcastle’s most popular tourist attractions as well as an increasingly popular location for dinners and cocktail parties. “It’s not everyday we have the opportunity to launch a vehicle like the 7 Series and, like its positioning as the ultimate driving machine, we challenged ourselves for the ultimate venue to unveil this special vehicle to our guests,” said Kloster BMW’s Daniel Kemp. The event was organised by Rowanne Sarrouf from Envision Event Planning. Asia Travel Association (PATA) Chairman’s Award for 2009. Awarded by previous PATA Chairman, Janice Antonson, Mr Hutchison received the award at the recent PATA Foundation Gala Dinner in Macau for his outstanding contribution to the tourism industry and the Association. Boutique travel and events company, etm group, was placed sixth in the BRW Best Companies to Work For 2009, making it number 1 in the travel and events sector. etm’s directors, Jan Upton, David Hummerston and Leon Burman said following the award announcement that their success is due to their staff. The company presently has just over 70 employees. Another business events company that made the grade was Diversified Exhibitions which came in at number 30. Diversified Exhibitions has 69 employees and is a leading organiser of trade and consumer exhibitions. AIME 09 – the 17th Asia-Pacific Incentives & Meetings Expo - held in Melbourne in February, has confirmed its record-breaking status following an audit by the Circulations Audit Board (CAB). AIME 2009 increased its total attendance by 10 per cent on the previous year. A total of 3581 visitors including 467 hosted buyers and 71 media representatives visited the two-day event. THE PERFECT ARRANGEMENT Unique venues, innovative catering and exceptional service all within The University of Sydney THE HOLME BUILDING, SCIENCE ROAD THE UNIVERSITY OF SYDNEY NSW 2006 PHONE 02 9563 6245 FAX 02 9563 6249 EMAIL firstname.lastname@example.org www.univenues.com.au mice.net 23 30/4/09 4:23:56 PM