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Mice Net : June 2009
news research reveals events holding ancillary service providers already know: events are, on the whole, holding their own. The online study of 1200 readers of mice.net magazine conducted in March 2009 provided a raft of interesting findings that give a clear indication of the current state of the industry and the outlook for the remainder of 2009 and beyond.* Despite the economic doom and gloom it appears as if many events are going ahead, albeit with a reduction in delegate numbers and smaller budgets to work with. their own I Decrease ndependent research into the meetings and events industry in Australia by Micromex Research and commissioned by mice. net magazine has revealed what many planners, hoteliers and Figure 2: Survey respondents were asked whether they expected delegate numbers to increase, decrease or remain the same over the next 12 months. the average number of attendees per conference/event they organise will increase. Eighteen per cent said attendees would decrease, and 66 per cent said that they would stay the same. (See Figure 2) Of the respondents who expected attendee numbers to increase, the average percentage increase was 23 per cent. Of the respondents who expected attendee numbers to decrease, the average percentage decrease was 26 per cent. up to $50,000 Figure 1: Survey respondents were asked which way budgets for events would go in the next 12 months. Twenty seven per cent of respondents expected that in the next 12 months the average expenditure/budget for meetings or events would decrease. Nine per cent said that it would increase, and 64 per cent said that it would remain the same. (See Figure 1) Of the respondents who expected their average expenditure to increase, the average percentage increase was 25 per cent. Of the respondents who expected their average expenditure to decrease the average percentage decrease was 24 per cent. The average number of attendees per event that respondents organise is 149. For 35 per cent of respondents the average number of attendees per event is between one and 50. Twenty per cent of respondents recorded between 51 and 100 delegates per event, 21 per cent between 101 and 200, and 24 per cent more than 200. Sixteen per cent of respondents expected that in the next 12 months $101,000-$250,000 Figure 3: The average annual expenditure/budget for meetings and events. The average annual expenditure/budget for meetings and events was: up to $50,000 (45 per cent of survey respondents) followed by between $51,000 and $100,000 (21 per cent); $101-$250,000 (16 per cent); $251-$500,000 (nine per cent); and $501-$1 million (five per cent). Four per cent of respondents had an annual expenditure of more than $1 million per annum. (See Figure 3). mice.net 45 Remain the same Decrease Increase Remain the same Increase $251,000-$500,000 $51,000-$100,000 $501, 000-$1 million $1million+