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Mice Net : June 2009
islands. 74 1 spectacular business event destination. best of the he Whitsundays is one of the few regions continuing to inject cash into developing the destination for business events. With two new conference facilities in the region in 2009, the Whitsundays continues to be one of the most enticing destinations for your next event. Paula Boucher from Tourism Whitsundays says there is a stronger need now more than ever for staff to be educated and to gain skills through conferencing in order for companies to grow as well as offering staff and/or clients an incentive trip to boost sales. “What better place to learn, absorb and reward your staff than the stress-free natural wonders of the Whitsundays - away from the day to day grind of the city office,” she said. In the current climate the Whitsundays is proving great value-formoney for domestic clients not wanting to pay for international flights and international clients looking for value for their dollar. Tourism Whitsundays CEO, Peter O’Reilly, echoes Ms Boucher’s remarks, saying that while the domestic leisure market remains patchy, business generally is holding up. “In the business events sector there is no doubt the enquiry rate is down, but the quality is there,” he said. “People don’t have the time for window shopping – if they’re interested they’re coming to us. There are some encouraging signs. We’re a very attractive destination and we’re picking up some of those events that may have gone overseas and which are now seen as not the thing to do.” He said the publicity generated from the “Best Job In The World” campaign, spearheaded by Tourism Queensland was having a phenomenal effect (see story page 6). “The original brief was to generate $70 million of publicity in key source markets. It hit $70 million by the 10th day, and is well over best T 76 mice.net a world class, industry leading business event destination. you’re options are endless! $100 million now,” Mr O’Reilly said. “The level of awareness of this destination has grown incredibly. Having the opportunity to raise the profile of the destination around the world has been a great opportunity.” To learn more contact the business events department of Tourism Whitsundays on (07) 4948 5908, email business@tourismwhitsundays. com.au or visit www.tourismwhitsundays.com.au. new, hot and happening tailor Your hayman `Ultimate event’ Hayman, Australia’s celebrated private island in the Great Barrier Reef, has unveiled its new Ultimate Event brochure providing detailed information on the award-winning resort’s event locations, meeting facilities, group activities, dining options and theming. This comprehensive document highlights Hayman’s exciting new “Signature Experiences” – a relaxing ocean massage in the Coral Sea waters, an amazing night dive into the reef’s magnificent underworld, and The Chef’s Table six-course banquet in the resort’s main kitchen. Hayman presents the ideal setting for meetings, incentives and special events offering more than 30 dining locations, accommodating small meetings of 10 up to large groups of 500. For further details contact the Hayman meeting and events team on (02) 8272 7002, email firstname.lastname@example.org or visit www.hayman. com.au. Laguna whitsundays Would you rather a Jaguar or a Volvo to get your blood pumping? Can you decide between an apple and a slice of chocolate cake?