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Mice Net : June 2009
sydney & surrounds sydney top of the pops A ccording to figures from the International Congress and Convention Association (ICCA), Sydney placed 24th in the world, hosting 64 meetings that fit ICCA’s strict criteria. Melbourne, Adelaide and Brisbane all followed behind Sydney, with Melbourne the nearest rival, ranking 39th. Business Events Sydney CEO, Jon Hutchison said given the economic climate, Sydney’s distance from major markets, and the intense competition for high-yield business events, Sydney’s performance “has been outstanding”. “We’re extremely proud of this achievement and expect that our ranking will climb in future years,” he said. 2010 will be the biggest year ever for business events held in Sydney with BESydney having already confirmed 33 events, attracting 59,200 delegates and 299,550 delegate days valued at an estimated $224 million. For 30 years, ICCA has monitored and analysed trends in sYDneY hAs slippeD in the latest iccA rankings but continues to lead the rest of the country for international meetings. international association meetings. Its country and city rankings denote the number of association meetings with a minimum of 50 delegates held in any given city for the period of one year. To qualify, these events must also rotate and have been held in three international cities across the span of its event lifetime. Last year Sydney ranked 22nd with 65 meetings held. While overall this means Sydney’s ranking hasn’t improved, Mr Hutchison considers its 2008 ranking to be another point of success. “The economic climate in 2007 was vastly different to that of last year. That we have maintained our position in the early 20’s is testament to the attractiveness of our city as a destination for business events.” Paris and Vienna were named equal first in the global rankings, followed by Barcelona and Singapore, hosting 139, 136 and 118 events in 2008, respectively. 94 mice.net