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Mice Net : August 2009
news and VIP corporate buyers in search of a well-earned drink and catch up with the industry. “It was a fabulous evening; the décor, design and flow of the evening was sensational. A great networking opportunity,” said IM&L events manager at Zurich Financial Services, Liliana Paton. The RSVP After Party was held at the GPO, and was again wellattended, with plenty of rave reviews. ABEE attracted 189 exhibitors, and RSVP topped the total with 218 exhibiting companies. Hosted buyers Business Events Sydney (BESydney) brought in 46 local and international buyers to the event through its hosted buyer program, with CEO, Jon Hutchison, describing the initiatives as a great success. Hosted buyers came from the US, UK, Asia and Australia, visiting some of Sydney’s hot spots including Taronga Zoo, Bondi Beach, the Sydney Olympic Park precinct, and the Blue Mountains. In-between meetings at the exhibition they also had the opportunity to complete a Sydney BridgeClimb. “The hosted buyer program provided an invaluable opportunity for international and domestic buyers to see and experience Sydney as both a business and leisure destination, before looking to bring future business ashore,” Mr Hutchison said. “The warm winter weather also helped to make the city even more appealing.” Buyers were given the opportunity to discuss their future meetings and events through pre-scheduled appointments with ABEE exhibitors and inspections at some of Sydney’s top hotels and venues. Next year’s ABEE and RSVP will be held on July 22 and 23 at the Sydney Convention & Exhibition Centre. ABOVE: Australian Business Events Expo. Images courtesy of Oneill Photographics. the sydney convention and exhibition centre staged a jawdropping dinner event for 80 international and Australian meeting buyers as part of the ABee and rsVp program. Delivered in a chic all-white setting, the event saw buyers wearing personalised aprons as they moved between three illuminated cooking bars to enjoy gourmet food and wine prepared by teams of the Centre’s award-winning chefs and sommeliers. While all the buyers remarked on the creativity of the concept, many commented that the biggest surprise of the night was the realisation that every element - from the theming and audio visual to the catering - was produced inhouse at the Centre. Senior account executive at the Canadian meeting planners Debut Global, Shelley Sparrow, described the event as unique. “I deal with convention centres a lot and I have never seen anything so creative. It was fun to talk with the chefs and I loved rotating between the bars and learning about the local food and wine. I would never have expected it from a convention centre – Sydney is definitely pushing the envelope in terms of their ideas,” Ms Sparrow said. World Events UK account director, Laura Taylor, said she travelled to buyers’ events around the world which normally involve either a formal sit-down dinner or a stand-up buffet. “The centre’s format was fantastic. It was so professionally produced that I was amazed to find out everything was done in-house.” 12 mice.net