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Mice Net : August 2009
news fusıon beijing STOry By ElizabEth Rich A post olympic slump, exacerbated by the GFc, has seen Beijing presenting what may be a one-off opportunity for event organisers looking to cut a good deal in the capital of the world’s future number one economic power. of the very new. Nobody should be surprised that mainland China has discovered the business events market, and vice versa. China’s position on the ICCA country rankings has been climbing steadily, and it now sits at No. 11. Beijing was No. 14 in global city rankings for 2008, well ahead of every Australian city and No. 3 in Asia, behind Singapore and Seoul. While early strategies were focused on the inbound leisure market, it hasn’t taken long for the Beijing government to catch onto the lucrative MICE segment. Perhaps they could have moved faster and earlier, especially looking at the experiences of other city Olympic hosts which needed action plans well in advance to beat the post-Olympic blues. But they are onto it now, promoting a “new Beijing” with strong support from the local industry, especially the hoteliers. A glut of top quality accommodation and meeting facilities, combined with an economic downturn, has seen some very attractive pricing. Hotel T 14 mice.net his is shaping up to be China’s century meaning the great deals are unlikely to last long. And playing a pivotal role is Beijing, a city fusing the allure of the very old with the sparkle