by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Net : August 2009
case study tennis anyone? WHO: Insignia Management Pty Ltd WHAT: Brand management, design and production for all VIP and corporate hospitality areas plus official function management of the Australian Open 2009. WHEN: January 19 to February 1, 2009 WHY: To assist in bringing the brand identity of the 2009 Australian Open to life through functions and environment design and management WHERE: Six function and 15 VIP/event spaces @ Melbourne Park, Melbourne HOW: The Australian Open is one of the biggest international events on the Australian sporting calendar. In 2009, for the 10th consecutive year, it saw more than half a million patrons walk through the gates with an official tournament attendance of 603,160. The world’s best tennis players took centre stage, attracting an audience of passionate fans and large corporate endorsement. Insignia Management has worked with Tennis Australia since the 2007 Australian Open. The company’s brief has grown each year and in 2009 it covered brand management, design and production or all VIP and corporate hospitality areas plus official function management. Insignia’s core project management team consisted of four staff plus one technical/production consultant, and an operational crew of 12 who were engaged for the bump-in and bump-out phases of the tournament. The official 2009 Australian Open event launch was held in Melbourne n October 2008. Insignia played a key role in the co-ordination and management of the event, as well as the Australian Open Series event aunches in Brisbane and Sydney. These events provided a taste of he thrill and excitement of what was to come during the tournament, ntriguing the guests and leaving them wanting to know more. All the aunches were conducted in succession of each other to ensure the consistency of the brand message and event management. Each launch event was attended by key stakeholders, including the media, VIP and corporate guests, tournament officials and Tennis Australia staff. One of the most important additives to the tournament are the hundreds of volunteers and event staff who give up their time over the two weeks to help make this event the success that it is. To ensure they are properly equipped and ready for the tournament, staff launch 30 mice.net