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Mice Net : August 2009
case study events were held in December 2008. Insignia oversaw the production management and presentation of these events, which incorporated elements of the media launches to help the volunteers and event staff understand the Tennis Australia brand and service philosophy and build excitement for their involvement with the event. The Garnier Girls’ Day Breakfast focused on celebrating women, with champagne, gifts, and gourmet treats which tantalised and delighted all. The event, held for 180 guests, was logistically challenging to manage, due to the location of the function and the limited production time frames available. The guests were treated to a star-studded line-up at this sell-out event, featuring Johanna Griggs as MC, tennis legends Henri Leconte, Mansour Barami, Alicia Molik and Pat Cash, and Garnier’s ambassador Natalie Bassingthwaite who provided the musical entertainment as the special guest artist. The Tennis Legends Luncheon was a new event in 2009 and in its inaugural year, celebrated the 40th Anniversary of Rod Laver’s second grand slam tournament win. This event for 270 special VIP, media and corporate guests, was held in an existing function room on-site before the ladies final. Due to the plethora of talent within the room, there was high interest from major media networks and reporters from Australia and overseas. Theming and AV production was carefully planned, with the existing tournament set-up taken into consideration. Catering/theme turnarounds were exceptionally tight for this event and on-going liaison with the caterers (Dellaware North Companies) was closely managed. It is vital to the success of the Australian Open that every person who walks through the gates is engulfed in the event experience. During the tournament Insignia worked closely with the Tennis Australia team to oversee the smooth delivery of corporate areas. Insignia’s 2009 brief was to introduce the excitement tournament into the corporate areas. This was achieved through use of tennis imagery, and increased audio-visual. Insignia was responsible for the overall brand management, design, and delivery for all VIP and corporate areas and provided operational areas throughout the tournament. It also required close budget event reconciliations and internal reporting throughout the year. Insignia’s solid knowledge of each of the corporate areas allowed proactively look for continuous improvement. Using their ind with a solid knowledge of the scope of work required, Insignia competitive pricing arrangements with suppliers on behalf of Tennis catering operational requirements were integrated into desi paramount in the design process. Through the incorporation of Insignia was able to bring the tournament to life and present an exceptional the corporate and VIP areas. A good team is the backbone to the success of an event. on-ground management requirements during the bump-in and the tournament, Insignia engaged a crew of 12 experienced personnel to assist with all of the theming, build and logistical requirements. The company worked closely with Australian Open site/operations teams and all suppliers to ensure this process was delivered as smoothly and efficiently as possible. As with all events there is set timeline that must be adhered to, so developing and implementing a detailed production schedule, including the logistical management of the production fit-out, was of paramount importance in the VIP/corporate overlay. And finally, Insignia Management was responsible for facilitating requirements for t VIP areas including the celebrity invitations and guest management, catering, gifts, entertainment and selection and management of operational VIP staff. CLIENT’S COMMENT: Insignia Management has worked closely with Tennis Australia to make the Australian Open the biggest sporting and people’s event in the souther hemisphere. Their design, attention to detail and budget management is the best. - Digby Nancarrow, director – marketing, Tennis Australia mice.net 31 C A U G U S T 3 2 1 0 0 9 – M I C S E . N E T A S E T U D Y N O . 2 6 6 -