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Mice Net : August 2009
aacvb welcoming the world Column by Mrs suprabha Moleeratanond DireCtor of Conventions thailanD Convention & exhibition bureau The AACVB Chose IMeX as the platform to announce its new regional strategy at a press conference recently. I ntroducing the AACVB strategy in her “Asia Welcomes the World” speech, AACVB chairperson, Mrs Suprabha Moleeratanond of the Thailand Convention and Exhibition Bureau was joined by a panel of AACVB member country representatives. Mrs Moleeratanond stated that one of the AACVB’s main objectives will be to increase Asia’s market share of conventions by 20 per cent in five years. According to ICCA statistics, between 1998 and 2007 Asia and the Middle East’s market share of all global association meetings rose from 15.2 per cent to 18.8 per cent, second only to Europe which recorded a market share of 55.7 per cent. Considering Asia’s massive population and the rise of India and China, there is still therefore huge potential for further relative growth. AACVB’s eight national MICE promotion bodies have formulated a new agenda which is systematic, ambitious and inclusive, placing cooperation before competition for the benefit of Asia’s MICE industry as a whole. Reflecting a commitment to cooperation and global standards of excellence, Mrs Moleeratanond unveiled AACVB’s new vision and mission statements. AACVB Vision: “AACVB will be globally recognised for establishing Asia as a high quality region of choice in the international MICE marketplace.” AACVB Mission: “AACVB’s mission is to raise the platform, level of sophistication and capabilities of the MICE industry in Asia, to increase Asia’s competitiveness and to drive business to its member destinations.” The AACVB was established in 1983, and has been re-launched with a new agenda which will help drive more MICE traffic to the Asian region through the establishment of a shared databank among member CVBs. The new strategic direction also calls for 38 mice.net the sharing of best practices and the creation of joint branding, advertising and marketing. AACVB will also look into areas such as training programs and accreditation to raise the region’s industry standards and professionalism. The Macau Government Tourist Office will provide the association with a secretariat office. At the association’s recent elections, The Thailand Convention and Exhibition Bureau was elected as AACVB president, and the Philippine Convention and Visitors Corporation as vice president. “A successful MICE sector doesn’t just happen,” said Mrs Moleeratanond. “Sought-after Asian MICE destinations work hard to offer value, service, accessibility, cultural variety, safety and a highly rewarding experience for all participants. The re-launched AACVB is committed to cooperate and provide the platform for the Asian MICE sector. “After the successful re-launch AACVB press conference in IMEX, Germany, for the European market, with the brilliant response from both media and delegates around the world, we’re in the process of an AACVB roadshow plan development to be discussed at the next AACVB meeting to promote AACVB among the Asia region as well.” With such an ambitious and broad-ranging agenda, the association must now work in unison to accomplish its goals and enhance its representation and inclusiveness across the Asian MICE industry. AACVB will be a major force in increasing competitiveness and bringing new MICE business to the Asian region. For further information contact Sumet Kanchanapan, senior PR executive at the Thailand Convention & Exhibition Bureau on firstname.lastname@example.org.