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Mice Net : August 2009
case study 5th international event management NAME: 5th International Event Management Summit (hosted by the Australian Centre for Event Management (ACEM), University of Technology, Sydney C TYPE: Conference HOST: The Australian Centre for Event Management (ACEM), University of Technology, Sydney NO. ON ORGANISING TEAM: 4 PAX: 200 WHEN: July 6-8, 2009 BUDGET: summit WHAT YOU DID: ACEM recognised that a major challenge currently facing the Australian events industry is environmental sustainability. Whilst the demand for environmentally sustainable products and services is greater than ever, anecdotal evidence suggests that only a limited number of event producers are offering clients a choice between low environmental impact products and services and less environmentally friendly options. With these thoughts in mind, this event was themed around the issue of ‘Meeting the Challenge of Sustainable Development’. At the summit event professionals from all over Australia had the unique opportunity to learn and network with the world’s leading event managers and sustainability experts. Australia’s event managers were shown the latest eco-friendly strategies and products currently on offer in areas such as delegate transport, catering, theming and carbon offsetting systems. Keynote presenters included: Ian Kiernan, Chairman of Clean Up Australia and Clean Up The World, who presented on Driving Sustainable Thinking Through Events; and Andrew Sedger, director of communications for Earth Hour Global, who discussed how the global awareness of climate change is influencing the events industry, with reference to the Earth Hour campaign that effectively engaged hundreds of millions of people globally. SPECIAL TOUCHES: Given the sustainability theme of the conference, organisers implemented several special programs to ensure the event was carbon neutral and reinforced the sustainability message to all delegates. Working closely with the Carbon Reduction Institute, ACEM made the summit a carbon neutral event by reducing and offsetting the summit’s carbon emissions – for example providing options for delegates to offset their travel. ACEM showcased sustainability through art – ACEM worked closely with Kerri Ainsworth (The Designing Woman) to create unique artworks using recycled materials and energy efficient lighting. ACEM also developed a slow food overlay for the summit, sourcing all food and produce from within a 100 mile radius of the venue. Organisers worked closely with Alison Drover, a slow food expert and director of The Alison Principle, in implementing the slow food overlay. 88 mice.net A U G U S 6 T 3 2 1 0 . 0 9 – M I C E . N E T A S E S T U D Y N O 2 6 -