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Mice Net : October 2009
mice.net 65 news 0 10 20 30 40 50 60 70 80 Event Hospitality Parties Conferences Booking Hotels Booking Venues 28.8 % 71.2 % 27.4 % 28.4 % 37% 72.6 % 71.6 % 63.0 % 29.1% 70.9 % Yes No Figure 2 - Do you have a choice in the say of any consultants your company chooses to assist in organising any of the following types of events? results showed EAs and PAs regularly arrange team-building events, hospitality events, dinners, parties or celebrations, off-site board meetings and executive retreats. The second most organised types of events after conference and training events was celebrations or parties, followed by team-building event. So how many EAs and PAs are using external consultants for these events? The results showed that the majority don't use PCOs for event hospitality, parties, conferences, booking hotels, or booking venues (see figure 1), although the small amount who do are able to choose who they use (see figure 2). The survey also assessed the importance of selecting a PCO and rated importance in 10 categories. These included the PCO's strategic proposal, their environmental policy, company size, existing clientele, examples of work, customer service, their creative proposal, industry reputation, peer recommendations, and cost. Out of these the majority of respondents placed peer recommendations as the most important followed closely by the PCO's strategic proposal. Venue selection Every facet of events was surveyed including hotel and venue usage, which revealed what EAs and PAs consider most important when choosing a space. They ranked suitability of space most important followed by location, price, and ambience. EAN director Jonathan McIlroy said the survey revealed some conclusive and interesting results. "In July 2006 we conducted an event survey with members and received 102 responses out of the 640 members we then had, " he said. "Three years on and with just over 2100 members we decided to conduct a much more comprehensive survey. This events, functions and travel survey was sent out to 1994 of our opt-in members and 24 percent of theses took time to take the online survey." According to Mr McIlroy the figures showed not a lot changed in the three year period with EAs and PAs still organising on average the same amount of events, if not more. "Our 2006 events survey was much more limited in its scope yet the amazing thing is that the headline figures for the overall percentages of EAs and PAs involved in organising similar types of events are virtually identical to those we received in 2009." Diversity He said it was obvious from the results that the role of EAs and PAs is much more diverse than many would assume. "This survey clearly shows just how broad the role of the modern EA or PA is and it also shows just how much influence and power they have in relation to decisions affecting literally thousands of corporate events, functions and travel," he said. "I seriously doubt that anyone in Australia envisaged just how enormous their influence and power really is." To purchase a copy of the detailed survey go to the EAN website at www.execassist.com.au.