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Mice Net : October 2009
88 mice.net aacvb food and beverage ICCA statistics show that between 1998 and 2007 Asia and the Middle East's market share of all global association meetings rose from 15.2 per cent to 18.8 per cent, second only to Europe which recorded a market share of 55.7 per cent. Considering Asia's massive population and the rise of India and China, there is still therefore huge potential for further relative growth. Placing cooperation before competition for the benefit of Asia's MICE industry as a whole, AACVB aims to increase Asia's market share of conventions by 20 per cent in five years. Following its successful re-launch at IMEX 2009 in Frankfurt, AACVB has moved fast to turn this vision into action. AACVB's eight national MICE promotion bodies have agreed on a new action plan which is systematic, ambitious and inclusive, reflecting a commitment to cooperation and global standards of excellence. At its September meeting in Kuala Lumpur, AACVB executives established four task forces: • Task Force 1 -- Statistics, data collection / exchange and website • Task Force 2 -- Marketing and branding • Task Force 3 --Training and education • Task Force 4 -- Membership drive. AACVB's short terms strategies (Taskforces 2 and 4) include a continuation of AACVB's "Strong Asia" MICE promotion campaign, following the success of the AACVB relaunch in IMEX last May. Preparations are under way to hold a series of press conference roadshows at key tradeshows worldwide in order to raise awareness of Asia as a globally preferred MICE destination. In addition, one on one meetings are to be held with potential new members across Asia to broaden AACVB's representation and membership base. Long term strategies (Task Forces 1 and 3) are designed to strengthen industry fundamentals to boost long term sustainability in Asia's MICE industry. Professional development will be a key pillar in this initiative, since it is increasingly essential that Asia's MICE professionals are trained to serve the world MICE market most efficiently. For further information contact Sumet Kanchanapan, senior PR executive at the Thailand Convention & Exhibition Bureau on email@example.com. aacvb prepares for 2010 BOOST GET SET FOR a bumper business tourism market in Asia in 2010 according to the AACVB. COLUMN BY MRS SUPRABHA MOLEERATANOND DIRECTOR OF CONVENTIONS THAILAND CONVENTION & EXHIBITION BUREAU My advice to event planners is to spend time on the issues they can influence and let someone else assist them with the intricacies associated with food and beverage. This can be anyone from an experienced caterer or restaurant owner to an fnb consultant such as myself. Take advantage of the contacts you have and choose someone who is experienced in events and the food and beverage market. The most important thing is to choose someone you trust and are confident has a deep knowledge who can help you achieve the best with food and beverage for your event. By having this watchful eye involved and onboard, you can have access to years of industry experience and advice "on tap". A food and beverage expert can help you get the most value from your budget by knowing what to buy and the best way to buy it. For example, at fnb we have our own liquor license, so clients can purchase at wholesale rates not inflated caterer rates. As event priorities often include getting the most out of your budget, a food and beverage specialist is essential as they are often able to save you and your client money, yet add thousands in value. Developing the right menu for the right event can also be tough. A food and beverage expert can help you design your theme and concept by inspiring you with the food and beverage choices. In fact, spectacular events can be entirely directed by the food and beverage so having someone knowledgeable and experienced on-hand to help you develop the menu can be extremely beneficial. Memorable experiences can be created through their insider knowledge of the newest industry concepts and the ability to inspire your venue, chef, caterer and barman to go the extra mile in cuisine and service. Last but not least, a food and beverage specialist will often have access to celebrity chefs, sommeliers, caterers, venues, and restaurants to help you create a spectacular and memorable event. So when it comes to organising your next event, why not get a food and beverage expert onboard? ORGANISING THE food and beverage for an event brings with it many questions and difficulties, but with the help of a food and beverage expert it can all be a breeze. TOM RUTHERFORD, CHEF AND CREATIVE DIRECTOR, FNB WWW.FNB.COM.AU transform your event while saving money