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Mice Net : October 2009
122 mice.net asia update On the first day of the China Incentive, Business Travel & Meetings Exhibition (CIBTM) in September Reed Travel Exhibitions attributed the new week-long 2010 initiative to unprecedented growth in attendees, as well as growth in the sector. CIBTM this year was 35 percent bigger than the last event in 2007, which attracted 324 international and local exhibitors. The show was co-hosted by the Beijing Tourism Administration (BTA) and was attended by 285 hosted buyers from America, Europe, Middle East, Asia-Pacific and China. CIBTM exhibition director Graeme Barnett, said this initiative is a positive move, and the aim of the exhibition has always been to be a driving force behind growth of the industry in China. "We believe that our initiative to have a week entirely dedicated to the meetings industry will help China realise its potential," he said. "Attracting large-scale international corporate and association events with improved venues and facilities, access, accommodation and service standards must be underpinned by a professional skilled workforce, so developing people is critical." Mr Barnett said after much global exposure of China, specifically Beijing, during last year's Olympic Games, it is obvious the destination can handle large-scale events. "There is a confidence about the capital city; its rich cultural and historical diversity offers the industry so much. Beijing has all the attributes of a world-class meetings and incentives destination and our role is to help realise this potential," he said. "We are delighted that BTA has played such an important role as co-host of the event. We are totally committed to our partnership to further enhance CIBTM and assist Beijing with its post-Olympic business tourism strategy." The Meetings (BT MICE) week will see leading industry associations such as MPI, ICCA and SITE involved in the creation of a diverse and rich program of professional education activities. CIBTM 2010 is locked in for next year for September 7 to 9 at the China National Convention Centre in Beijing. For more information go to www.cibtm.com. MEET WEEK china's first ever STORY BY JOHANNA MCKINNON REED TRAVEL EXHIBITIONS recently announced an initiative to create the first week dedicated to business events in China for next year.