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Mice Net : December 2009
68 mice.net Ferrari ownership -- it's where the wow factor meets the vroom factor. Sydney-based company Prancing Horse has harnessed the almost universal human desire to drive a Ferrari. The company began offering Ferrari drives to the leisure market just over a year ago. Word of mouth did the rest and the concept proved so popular that dates booked out weeks ahead. Now, Prancing Horse has taken the logical next step and introduced corporate drives. It's hard to imagine a better incentive than zooming along with the wind in your hair at the wheel of a Ferrari. For $990 Prancing Horse delivers the opportunity to drive four Ferrari models in one day: the latest F430 Spider (worth about $550,000 new), a 360 F1 Spider, a F355 Spider and the classic 328 GTS (made famous by Tom Selleck in the television series Magnum, P.I.) The route is one of Australia's newest and coolest -- Grand Pacific Drive south of Sydney. My introduction to the Ferrari adventure begins at the Piccola Scuderia showroom in Sydney. That's where drivers meet, chat and familiarise themselves with the cars over an Italian breakfast of espressos and pastries. The vehicles generate an immediate tingle of excitement. It's palpable and it's not confined to blokes. Operations manager Robert Falato confirms that women are just as keen to drive Ferraris as men, especially in the corporate sphere. In the leisure sector, most drives are booked by women for the men in their lives -- only for the women to turn around and demand a turn at the wheel. Driving Ferraris proves surprisingly easy. Three of the four models use a paddle gearshift system, like driving an automatic but with the control of a manual. The fourth uses a manual shift with the gearshift locked into a cage so you can't make mistakes. It's worth noting that insurance is included in the price, along with breakfast, morning tea, lunch and petrol. Stops are made for photo opportunities, driver One of Peter Needham's lifelong fantasies was fulfilled when he spent a day behind the wheel of the world's sexiest motor car recently. Ferrari adventures fuel red-hot corporate appeal STORY BY PETER NEEDHAM