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Mice Net : December 2009
mice.net 69 changeovers and refreshments. Every participant gets to drive all four cars. An intriguing change comes over drivers after their first exploratory drive outside the showroom. Initially, they treat their steeds gingerly -- a little tense and careful. Then, exhilaration takes over and they push the cars harder. Ferraris may be ultra-hi-tech, but (fortunately for amateurs) they are pretty forgiving. A lead car, which keeps in touch via radio and is not to be overtaken, precedes our bright-red fleet of four. Heads turn as we zip through the streets of Sydney. Then it's into the Royal National Park, across Sea Cliff Bridge and on through Wollongong's northern coastal villages before curving up the escarpment and Saddleback Mountain. Lunch is at the stylish Sebel Harbourside Kiama -- then the return leg. Prancing Horse plans to expand the concept to Victoria and maybe then Western Australia. For now, it's offering an overnight dine-and-stay option for groups of eight at a boutique NSW South Coast property -- a memorable way to reward and motivate top performers. The drive is flexible and Prancing Horse is keen to talk to PCOs and incentive planners about tailoring it to their requirements. As for this driver, I'll simply say that my own car, a well-worn 1994 Toyota Corolla sedan, has seemed disturbingly like a billy-cart ever since. Visit www.prancinghorse.com.au to learn more. Waterfront Entertainment managing director Sean Pickwell started his business in 2003 after seeing a gap in the marketplace for truly unique and different experiences for powerful incentives and even consumer promotions. Today his company offers such things as concert tour sponsorship which connects brands to the music industry mega-star tours to launch brands into the spotlight. They recently partnered Optus, Holden and Logitech with the record breaking Pink tour! Another offering is "Money Can't Buy" experiences which go above and beyond your stock standard incentive prizes. Waterfront Artist Services is another option which taps into the company's many years of experience and connections to the entertainment industry, and brings brands and celebrities together. School Tours Australia also falls under Waterfront's umbrella which is an educational tours program that targets schools all over Australia with music and now with fashion in the form of "Rock The Schools" and "Fashion Roll Call". "What we've learnt at Waterfront over the years is that to really motivate your team, particularly high income earners, you need to cut through and reach them emotionally with incentives that are more inspiring and exciting than just cash," Mr Pickwell says. "Give them something that they cannot buy themselves - something unattainable that appeals to their ego, their high level of self-worth and their desire to be recognised as SPECIAL- the stars they truly are! "We can create amazing experiences your team will talk about for a lifetime. From celebrity meet and greets, awesome Hollywood movie experiences, walking the red carpet with the stars at their favourite event or going backstage to meet their hero at a concert." One of the most outstanding programs the company has worked on to date was the... P!NK Funhouse Tour, working with Optus as Presenting Partner for the biggest and most successful tour Australia has seen to date. Pink played 58 shows nationally with Optus as Presenting Partner. The program for Optus included staff prizes, incentives and rewards and they were a fundamental part of the success of the campaign from the client's point of view. As well as assisting in creating motivational programs for employees, Waterfront Entertainment has strong links in the consumer marketing sector, creating innovative experiences for clients. For example: Imagine offering your team the chance to walk up the red carpet at the Cannes Film Festival with Brad Pitt in front and Halle Berry behind, then head in to watch the show, and then go to the after party with all the stars of the world's film industry. To learn more visit www.wfeg.com.au. Walk the Red Carpet with Brad Pitt If it's exceptional experiences you're after then you must talk to Waterfront Entertainment which specialises in creating "Money Can't Buy" offerings.