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Mice Net : February 2010
130 mice.net melbourne *Terms & conditions apply. Book by 20 May 2010, valid til 31 Dec 2010. AIME ATTENDEES SPECIAL Book 100 delegates only pay for 80!* Residential conferences only 03 9485 1000 www.bellcityeventcentre.com.au MCEC chief executive Leigh Harry said of this sixth major environmental award for the MCEC over the past 12 months – “an amazing achievement and further well-deserved recognition for the architects for the centre’s first class environmental design”. More recognition for Melbourne came from the Federal Government which recently appointed MCVB CEO, Sandra Chipchase to the new Brand Australia Advisory Board. Her brief: to use her business events experience to influence the international business community’s perceptions of Australia. Meanwhile the city has been influential in its own right, strutting its stuff on different continents – Asia and North America. It recently took 12 leading business events suppliers, including accommodation and catering providers, event management and team building leaders, and expert staff from Melbourne’s leading attractions and unique venues to bring the best of Melbourne to Kuala Lumpur and Beijing. The roadshow showcased high-end product, highlighting the city’s reputation as Australia’s events capital using the Spring Racing Carnival as its theme. MCVB has extended its marketing and PR reach in the US, which Sandra Chipchase says gained $3.48 million worth of publicity in the nine months to December. Engaging a New York PR firm to capitalise on opportunities created by its established representation office in the US media, activity has focussed on Melbourne’s new hotel and convention facility developments, in particular the Melbourne Convention Centre – “of great interest to the US market as a result of its world-leading innovations in sustainability, design, technology and use of local produce and wine”. Melbourne also expanded its market view, targeting new geographies, such as Spain and India with PR and advertising. Far from succumbing to the GFC blues, one of the key elements of Melbourne’s business events industry continued to improve – Melbourne airport grew passenger numbers by 2.1 per cent in tough times, largely due to the strength of emerging India and Malaysia plus established markets such as New Zealand. This trend is expected to continue in 2010 with V Australia launching twice weekly services to Phuket, Johannesburg and Los Angeles, plus Singapore Airlines’ daily A380 services in and out of Melbourne, Qatar commencing services in December and AirAsia X boosting services from seven to 11 a week.