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Mice Net : August 2008
upfront The ulTimaTe gifT experience Imagine having one of the world’s most successful luxury brands attend your next successful staff or client function, personally pampering and dispensing your guests with a high-end premium gift from you. Maui Jim Sunglasses are the world’s and Australia’s largest selling luxury polarised sunglasses. When you choose Maui Jim for your next event you get more than just sunglasses. An expert Maui Jim representative will come to your event and personally fit your guests, ensuring they treasure their new gift from you and remember the experience for years to come. With recent events in locations such as China, Queensland and Fiji for companies including HP, Microsoft, Toyota, Pfizer, and ING, why not consider Maui Jim for your upcoming end-of-year event in place of the usual hampers. For further information on Maui Jim Sunglasses and their fitting program please contact their Australian sales manager, Nick Maynard at firstname.lastname@example.org or 0409 930 293. The Cheeky Food Group has successfully launched its team-building program into the Melbourne market with two events held at the Carlton Brewhouse. More than 60 people experienced a Cheeky Food Group cook-up during the two events. Individuals from conference and event companies, industry suppliers and corporations chopped, cooked and sizzled together and then sat down to a delicious meal. The dishes included prawns flambéed with Hawaiian rum and coconut cream, Banoffi pies and asparagus with spicy pecans and blue cheese. Events Edge proprietor, Debbie Skewes, said the dinner her group produced was “sensational”. “The presentation and flavours were fabulous. Cooking together is fun and when the food is finally spread out on the table it looks amazing”. Pictured at the Cheeky Food Group event is from left to right: Claire Nelson, Harry the Hirer, Danielle Hayman, St Kilda Football Club, and Debbie Skewes from Events Edge. Eleven professional conference organisers and event planners recently got to experience the best that Townsville has to offer on the 14 mice.net Townsville Buyer Famil, with many leaving with a new appreciation of the destination. Kathy Bourbon from the Australian Water Association said she was most impressed with several of the venues that the group saw, vowing that she “will definitely be coming to Townsville with events.” Venue Management Services’ Saxon Mitchell said he had a great time and “am now totally educated and enthused about Townsville.” CVBS’s Anthony Jepson said he “came away with a lot more knowledge of the area which will certainly help to promote the region to our clients.” Highlights included watching the Aboriginal & Torres Strait Islander dancers at The Cultural Centre, a guided tour of Reef HQ Aquarium - the world’s largest living coral reef aquarium, and being wined and dined on the progressive dinner at Rydges Southbank. Unique Venues, the hotels, resorts and venues division of DMS Destination Marketing Services, recently announced its appointment as the Sydney sales representative in the corporate conference and incentive markets for Melbourne’s Atlantic Group (V). Atlantic Group (V) offers four stunning event venues on the newly developed Central Pier at Docklands, located just minutes from Melbourne’s CBD, and can cater for all event needs - from small lunchtime meetings to conferences and product launches with guest numbers extending into the thousands. A gigantic worm farm has been delivered to the Adelaide Convention Centre, ready to chomp its way through up to 350kg of organic waste each week. The “organic digester” – solar powered and able to hold up to 800,000 worms - is one of a raft of measures the centre has implemented to establish its green credentials to international and national clients as part of its “Gold Service, Green Attitude” philosophy. Meanwhile, the centre is planting a drought-tolerant garden and is hosting its first “Go for Green” conference package, an Australian first allowing convention organisers to both reduce and offset carbon emissions created by their event. Geelong and The Bellarine hosted Jamie Oliver’s Fifteen Foundation for a tour of the region’s famous local produce recently. The new in-take of Fifteen’s trainee chefs toured the region sampling the finest local gourmet delights including olive oil, cheese and chocolate. The group visited Clyde Park Vineyard in the Moorabool Valley, where owner Terry Jongebloed gave an overview of his business. Winemaker Darren Burke shared some insights into the winemaking process with the group. The Perth Convention Bureau has engaged marketing agency Marketforce to develop a business events brand for Western Australia. Marketforce is one of the largest and most established marketing communications companies in Western Australia. Having worked on Tourism WA’s “The Real Thing” campaign and a new brand identity for the City of Perth, they are well placed to undertake the project. The business events brand will promote and position Western Australia’s unique selling propositions as a national and international business events destination.