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Mice Net : August 2008
the crop rSVp MeLBoUrNe the pick of Some may be surprised to hear that RSVP melbourne was rated above its Sydney counterpart in 2008. A nd it’s not just us saying that either (although representatives from mice.net magazine were at both and recorded strong interest at each event). The event, held at the Melbourne Convention & Exhibition Centre in mid-May, was described by one participant as “having a better feel than RSVP Sydney. It seemed like a lot of the exhibitors went to a lot of trouble to really make their exhibitions stands stand out.” With 224 exhibitors at RSVP 08 in Melbourne and 3781 visitors – just over half the number of exhibitors that RSVP 08 Sydney experienced – you would have expected that Sydney was regarded as better for sellers. But not so according to Jacqueline Caldecoat, product manager of CLV smart stays, who participated in both shows. “Over two days we spoke to 280 people. One hundred and eighty sales kits and 1500 postcards were distributed,” Ms Caldecoat said. “The Melbourne expo seemed to attract genuine delegates looking for new suppliers. “We were talking to the Victorian Football Association, Camp Quality, Fuji, Telstra, Coles Myer, companies within the pharmaceutical industry and numerous associations, to name a few. 24 mice.net “All delegates we spoke with seemed impressed with our product and could see the benefits of using CLV smart stays.” She said that Melbourne’s RSVP event had a sense of style about it which was complemented by excellent performers who entertained delegates throughout the two days. “[There was a] fantastic buzz in the air. Aesthetically the event looked the part. It really was impressive. “In regards to RSVP Sydney and the Australian Events Expo CLV smart stays personally spoke to 736 delegates over two days in different weeks. As a first time exhibitor to both RSVP event expos, I found the Sydney market was a tougher market. The willingness for delegates to stop and discuss the product was not as frequent as at the Melbourne market. In fact, I found one in 10 delegates who attended were in fact developing their own company and were not a genuine delegate looking for suppliers. “Unfortunately, the look and atmosphere from the entertainers at the show through to the post-production event (the boat cruise) did not come anywhere near the standard Melbourne’s RSVP event expo delivered.” Ms Caldecoat said she would certainly be returning to Melbourne for