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Mice Net : August 2008
RSVP in 2009 but said Sydney would have to “lift its game in order to see my return business”. Ian Walsh of G1 Productions who was an exhibitor and seminar presenter at RSVP Melbourne said he enjoyed the intimacy of the Melbourne event. “It was quite small and looked quite good, and gave me the opportunity to catch up with people and find some new product myself,” he said. “From my perspective, why we exhibit is about brand recognition – people getting to know us and who we are. We don’t expect to have visitors coming up and booking large amounts of business with us. Mr Walsh said he found that there were quite a number of people – visitors – trying to sell to him what they did, which he believes isn’t fair considering there are many exhibitors paying good money to exhibit. He also spoke at RSVP Melbourne as part of a panel on the topic – The Ultimate Event Makeover – Reviving That Same Old Event. Strong seminars All good quality business to business exhibitions must have a strong seminar program running alongside the exhibition, and RSVP 08 in Melbourne certainly provided some high-quality speakers and presentations. Peter Jones of Peter Jones Special Events, Peter Wynne of Peter Wynne Productions, and Doug Tremlett of DNA Ideas gave an enlightening presentation to attendees entitled The Secret Of My Success – Past, Present & Future. Other sessions included: • Champagne & Pies, Caviar & Beer – Imaginative Catering for your Event – with presenters including: Bruce Keebaugh of The Big Group, Steve Richardson of Peter Rowland Catering, Michael Milburn of Epicure Catering, and Georgina Damm of Damm Fine Foods. • Beautiful. Persuasive. Irresistible – Mark Barrett and Grant Higgins of Imagination Australia showed delegates how to bring the worlds of strategy and creativity together to make marketing “irresistible”. • Next Generation – Who is the Future of the Events Industry. This was a panel discussion led by ISES members including Jenifer Trethewey of The JT Group, Bruce Ranken of VIP Hospitality, Emma Robilliard of Service Skills Victoria, Nancy Vincent of VETENC, and Nikki Seymour-Smith from the MCVB. • Brand Experiences: The Ins and Outs. This was a presentation by the creative team at Australian Business Theatre, who gave a number of case studies to show how to bring brands to life “from the inside out”. • Theming: 40 Ideas in 40 Minutes – presented by Peter Jones of Peter Jones Special Events, Rhona Walker of Solution RED, Antony Hampel of Think Creative Events, Jon Smith of Staging Connections, and Rob Frank from Verve Creative. In 2009 RSVP Melbourne will be held on Wednesday, March 25 and Thursday, March 26 at the Melbourne Exhibition Centre. mice.net 25