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Mice Net : August 2008
Q&A NSW story By Brad Foster That’s the amount of money Events New South Wales has to play with over the next three years. But how many events will that really “buy”? According to the body’s CEO, Geoff Parmenter, not a lot. Case in point is the FIFA Club World Cup. This is a competition between championship teams from the six continental conferations which includes Europe, the UK and South America. FIFA – the Fédération Internationale de Football Association – is the world governing body of football, or as we know it in Australia, soccer. FIFA’s asking price for a country hosting the next available FIFA Club World Cup in 2009 was $25 million. “The United Arab Emirates came along and put $45 million on the table,” Mr Parmenter said. He adds that he wasn’t disappointed that NSW did not have a showing, believing that the event did not fit the Events New South Wales criteria. Having said that, this is as good an example as any of the level of competition on the international scene for events. Events that Events New South Wales will bid for must enhance the E ABOVE: Geoff Parmenter and Jon Hutchison field questions at RSVP 08 in Sydney. 26 mice.net back on track The formation of Events New South Wales will see a resurgence in events business for the destination. But it won’t all be plain sailing, according to CEO Geoff Parmenter. ighty-five million dollars might sound like a lot of money, but when you’re competing with the rest of the world to win events business it really isn’t much at all. SCVB prediCtS Managing director of the Sydney Convention & Visitors Bureau, Jon Hutchison says the formation of Events New South Wales is unique globally because it creates a much-needed link between government and the business events community. The Events New South Wales entity is for all intents and purposes a private company with the NSW Government as the one and only shareholder. “I see the difficulty between the business events industry and governments around the world. The creation of a corporation [in this sector] is unique and will bring results,” Mr Hutchison says. “We should never overlook the fact that we are one of the most aspirational cities in the world.” Mr Hutchison says the business of winning meetings and conventions is all about competition. He believes that with the creation of Events New South Wales the SCVB will be looking at a 50 per cent increase in event bid wins by 2012. brighter times