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Mice Net : August 2008
top 5 Libby Moffet JoInT PrInCIPal Mg MeDIa CoMMunICaTIons ] tips to creating a good famil famil etiquette COMPILED By Johanna Mc kinnon we’ve asked four experts to give you an insight into some of the best ways to organise famils from different perspectives. 1. Know your guests – There’s nothing like being prepared… Before the trip begins make sure you’ve sorted out all the essentials, from dietary requirements to visa needs (particularly for media). 2. Know your product - The knowledge a host brings to a famil can make all the difference. Phone up in advance and identify a range of angles that may appeal to your guests – they’ll appreciate the effort. 3. R-E-S-P-E-C-T - Your media guests are working – make sure they’re not subjected to wise cracks about junkets and cushy jobs. 4. Don’t overload – Make sure your itinerary includes some down time so that your guests have the chance to breathe and do their own research. Quality not quantity is the key to any famil. 5. Be prepared – even the best-planned famils can be thwarted by the unexpected. Have your credit card at the ready in case flights are cancelled or luggage goes missing, and be prepared to start ringing ahead when someone in your group has an epiphany and decides now is the time to become a vegetarian. and remember, always pack your sense of humour! 1. Know your audience - Design the itinerary around your attendees’ profiles. Knowing their program history and future expectations will allow you to select the most relevant experiences. Capture attention by including activities that gel with participant’s interests/hobbies as well as their event history. for everyone to take a break from ‘ learning’ and go shopping, etc. 2. Limit and succeed - avoid the temptation to showcase every aspect. Design the famil as a series of sharp, impactful experiences that give your participants a taste of the possibilities. ensure adequate time 3. Beware information overload - allow attendees to use their other senses to take in the experience you have laid out for them. Brief your guides and suppliers about overload also. 4. Surprise! - springing some unexpected activities usually goes down well - a private sunset dinner on the beach when everyone is expecting a meal at the hotel. Mix things up with different styles of transport. email fact sheets on key famil experiences and a photo slideshow of the trip. 5. Pre and Post - Intrigue participants a few weeks out with an itinerary hint consisting of a picture/ small gift with a clever word tag. a stylish itinerary booklet two days before departure and upon return [ IMPRESSIVE... Sean Lane Manager Tour easT