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Mice Net : August 2008
1. Create a good first impression. Call ahead to ensure operators are briefed, ready and waiting for the group to arrive. ensure all staff at the venue are aware of the visit. 2. Keep to time. there’s nothing worse than spending the whole day trying to catch up time. it’s not good for the participants to feel rushed all day. on arrival at each venue speak to the host to ensure they know their allocated time and have the group ready for the agreed departure time. 3. Make the most of the time available. Famils are only designed to be a taster of the product available and often time is very short. only show the buyers a few key things – don’t try to take them round the whole attraction or into every conference room. the idea is to leave them wanting to see more…! 4. Give them relevant information. ensure that each venue provides a relevant information pack and if possible include a special offer just available to participants of the famil. 5. Help them remember you. Present the group with a small gift as a memory of the visit. take photos of the participants while doing the fun activities and send them out as part of your follow up. “ ” [ mileS ClarK FreelanCe journaliSt mileS Clark CommuniCationS ] IMPRESSED! Mix things up with different styles of transport Sarah KerrSmith SaleS and marketing Central CoaSt touriSm 1. Instead of three hosted meals a day, break up the famil with a visit to the theatre or a sporting event. 2. On a multi-day famil, give participants at least one morning, afternoon or evening off each day. make an allowance for jetlag. 3. Allow time for shopping at the start of the famil and the last day and make it clear on the itinerary. don’t let participants try and change the itinerary to accommodate their retail addictions. 4. Create an opportunity for famil participants to meet locals other than those in the tourism and hospitality sector. 5. At the first opportunity the hosts should speak to any participant to lift their game if they keep others waiting. WITH THE AJC CONVENTION CENTRE ...we are more than just a race course. IMPRESSED IS WHAT YOU’LL BE 14 flexible indoor and outdoor event areas, breathtaking views, brilliant menu options, 200 acres of manicured lawns and gardens and a matchless reputation for hospitality and catering. It’s obvious why the AJC Convention Centre at Royal Randwick is the event planners’ venue of choice. Further information call 02 9663 8500 or e: email@example.com Visit: www.ajcconventioncentre.com.au