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Mice Net : August 2008
cutting edge pco stock? time to take STORY BY Ros McLeod Lately I’m hearing of forward bookings being down; a poor conference year in ‘08 and ‘09 for international meetings across Australia, which means less international high yield business visitors; hotel reservations are softening, and although the mining boom is still in full swing will it plateau out soon when construction projects wind up? The USA and UK are experiencing hard times and elections don’t help, plus there is talk of more financial challenges across Europe. Even our change of government also poses the fear to Australian business about what change might bring. From my TEC group (The Executive Connection - a CEO forum) there is some anticipation that things are slowing as fellow members indicate influences both international and domestic are impacting on business growth and there is a slowdown in orders. Caution is required in the short term. Perhaps Gen Y may get to see a downturn after all - jobs threatened - even lost - and that would be a surprise to their secure mindset. So what is my advice? A business plan is essential. Take a conservative view of the ‘09 financial year and plan for the worst I Roslyn Mcleod says she has a sense of déjà vu about the current business environment. t seems very like the late 1980s when we had the pilots’ strike, the first Gulf War, roaring interest rates, fuel price rises and talk of recession everywhere. - it can only get better. Release those staff members who are not meeting expectations so they can find their true vocation and then recruit good prospects who you can train up. Caution clients in over-optimism, better to be safe than sorry! In lean times marketing needs to be stepped up wisely and the message must appeal or else the return on investment will not come in. Everyone is looking for solutions, so program conference content to cater to possible needs. Competition is fierce, and so I suggest that you take a hard look at competitors and what they are doing which will give you some insight into what your strategy may need to be for your own business as well as for your clients and their suppliers. A real tip for good management is ask yourself “what if?” “What if the business/conference was at risk of financial failure?” and look at what you would need to do to correct it. A similar strategy is to look at your business as if you were putting it on the market - such analysis enables you to see the shortcomings and areas for focus. If times get tough then the true stars will shine. Make sure you are ready with goals and objectives and a plan to carry them out. Roslyn McLeod is the founder and managing director of Tour Hosts, a Sydney-based conference and event management company. ayman provides the perfect backdrop for unique events encompassing all the beauty, tranquility and adventure of an award-winning location in Australia’s Great Barrier Reef and memorable experiences for which this private island destination continues to receive world acclaim. Highlighting the diversity of superb dining on Hayman, the resort recently welcomed a gathering of celebrated Australian chefs and media to indulge in an array of magnificent culinary experiences. The event formed part of the calendar of activities for Shared Tables – a forum allowing chefs to focus on culinary innovation and trends in the company of fellow industry leaders and peers. The visit featured a hosting of The Chef’s Table by Hayman’s Executive Chef, Glenn Bacon, who presented a breathtaking 11-course dinner complemented by superb wines in the main kitchen. Guests also enjoyed a fabulous 5-course dinner in a stunning lanai nestled amongst waterfalls and a tranquil tropical landscape, a sumptuous barbecue luncheon in the resort’s Beach Villa overlooking the beach and sparkling Coral Sea, and a tantalising buffet luncheon, offering the finest seafood, cruising the Whitsunday Passage aboard one of the resort’s luxury launches. For a tailored proposal for a group experience, contact Hayman’s Meeting & Event Sales on (02) 8272 7002 or firstname.lastname@example.org www.hayman.com.au H ADVER TORIAL hayman style mice.net 41