by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Net : August 2008
visitors up at incentive show story by brad foster Images courtesy of oneill photographics Organisers cOuldn’t have asked for a better result for the second incentive show held in sydney in June. G one are the days when an exhibition is simply a bunch of people standing in a hall handing out brochures and gathering business cards. Quality exhibitions in today’s marketplace must differentiate themselves from their perceived competition and offer educational components as well as the right mix of product and suppliers. On the flip side, the show organiser must deliver quality visitors with a genuine interest in the segment. The Incentive Show, in just its second year, did so on numerous counts, with plenty of exhibitors happy with the event, and visitor numbers up. The event was held at the Sydney Convention & Exhibition Centre on June 3-4, 2008. Event director, Mark Harvey of Wakamo Business Media, said visitor numbers were up by 60 per cent and exhibitor numbers were up by 120 per cent. Of these, he has had reports that 80 per cent recorded a “great show” while the balance said their experience was “lacklustre”. “That’s the segment that we need to improve upon,” he said. Already strategies to do so are taking shape. Mr Harvey said as the show organiser he was not hiding the fact that there were some aspects of the show that need a rethink, and he would be working to address those going forward. “Incentive Show is pioneering a new era for the Australian incentive market by bringing together other segments of the incentive industry such as merchandise rewards, [companies that service the] 44 mice.net performance improvement [sector] and online solution providers. “With the exception of the Motivation Show in Chicago, no other event in the world does this. All the events in the incentive market focus pretty much on the fulfilment of incentive travel. They don’t showcase the other critical components of an incentive or performance improvement program. Nor do they incorporate the promotional side of the industry. “Incentive Show does and as such, we are attracting an unprecedented number of corporate buyers to the show. We just need to educate them a little more on how all of the components connect together. “We are very happy with the quality of the audience and our attendance numbers were strong, although poor weather on day one did see a slow start to the show.” Nevertheless, those who did make it to the show were there with genuine interest, and many with a desire to learn more about the incentive sector. The majority of seminars were highly rated. Topics included: • A balanced approach to loyalty program delivery • Group incentive travel – keeping it unique • Using sales incentive management to romance your sales people • How to develop motivation and incentive plans that won’t break the bank • Making rewards more rewarding • Engaging retail staff